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While a team of
young entrepreneurs recently embarked on a financial literacy campaign
to some parts of the country under the umbrella of ‘Financial IQ’
programme, one of the campaign contributors, Segun Olu of AirDock
Services Limited, an export trading company said there are enormous
opportunities awaiting entrepreneurs who would venture into export
trading.

Mr Olu said many
people look out of the way when export business is suggested to them as
a business venture. “This is because people believe export is a
business for the rich, forgetting that business is about generation of
ideas which are well packaged, delivered and experimented over a period
of time,” he said.

Explaining further,
Mr Olu said export business expenses are determined by the nature of
the goods. Citing an example, he said perishable goods are costly to
export than non-perishable goods.

“Export is a
business that can be started small and expanded over a period of time.
Some of the local foods in Nigeria have a high demand in the
international market.

Goods such as fish,
vegetable leaves, spices and other items found around us are in high
demand outside the shores of the country,” he said, adding that if
people look around, these goods are readily available and affordable
with respect to the quantity that is needed to kick-start an export
business.

Financing export business

On financing export
business, Mr Olu said, “I advise that an export business should be
financed internally. A beginner should avoid the banks because banks
normally give loans to businesses with operating record and history.
Secondly, the interest rate from banks might make the business to be
unprofitable and unattractive.” He said an exporter needs to look for,
locate and attract prospective buyers either from the Internet or
through phone calls to friends with same business interest. He also
advised that foreign academic institutions and biology departments in
countries where those species are not available are also good
prospects. “An exporter can attend exhibitions to build a network both
locally and internationally. There are also export clubs made up with
people with same interests. An exporter can study the geographical
distribution, demand and supply of each item and species to be
exported,” Mr Olu said.

Time management

He said timing is
an important aspect of export business especially when dealing with
perishable goods as all transactions must be brought to conclusion on
time.

Time management
should also include the processing and packaging part of the business
activities; this will prevent the business owner from running into a
loss.

Exporters have also
been advised to deliver their products to clients through an airport
export agent for the onward delivery to the client in any part of the
world,

adding that as
businesses grows, it is advisable that exporters should join export
association in order to have more control over their expenses.

Mr Olu said export
business is a profitable venture for entrepreneurs that could bring
weekly return on investment if well managed. “For your company’s
capital base to grow, you must grow your client base. This can be
achieved by fostering a cordial working relationship with both new and
existing clients. If your service is impressive, it can make your
satisfied clients to see themselves as your partners and this will open
doors to more referrals, more business leads and more business
opportunities,” he said.

Innovation in business

Meanwhile, Seun
Shoyelu, a project officer at European Union with the aim of assisting
new companies in Africa, said entrepreneurs have to be innovative in
doing business. “Innovation simply means to bring something new into
existence. This means that entrepreneurs, in order to be successful,
must learn to utilise or exploit change as a foundation for generating
new businesses or services,” Mr Shoyelu said.

He added that a
product-based innovation generally results in totally new or improved
old products and services, adding that new products have been
demonstrated to help firms capture and retain market shares and
ultimately help businesses increase their profitability in the market
place.

Mr Shoyelu said
entrepreneurs need to engage in creative thinking because “it is widely
believed to be the first step to creativity and innovation” in business
success. He added that business owners must also do strategic planning
beyond just generating business ideas. He said entrepreneurs need “a
coherent business strategy combining clearly-defined goals with adequate
outcome.”

Entrepreneurship development

Shola Olaleye, the
chief executive officer of Financial IQ, an entrepreneurship campaign
organisation, said graduates that do not see the need for personal
development in entrepreneurship after graduation “may be in for a long
journey to nowhere because they would not fit into the job society.” Mr
Olaleye said he believe that new set of entrepreneurs will produce
“massive wealth and job opportunities” in Nigeria in few years time.
However, he said to achieve this, Nigerians must be “sincerely
interested in job creation and continually look for opportunities to
learn modern entrepreneurial skills,” adding that employment by
government agencies and multinationals cannot solve the problem of
unemployment in the country.

Some Nigerian
businesses that took part in the just concluded World Economic Forum
(WEF) in Cape Town, South Africa, have proffered suggestions they hope
would help facilitate inclusive economic growth, not only in Nigeria,
but throughout Africa.

Group chief
executive, Oando Group, Wale Tinubu, who featured as one of the
co-chairs at the three-day forum, called for the removal of all
artificial trade barriers in the way of businesses in Africa, while the
group deputy managing director, BGL Plc, Chibundu Edozie, sees the
expansion of the scope of businesses beyond the Nigerian market as the
way to build inclusive economic growth in the continent.

Strong African strategy

Mr Edozie said
Nigerians should abandon the fixation with the size of the Nigerian
market and focus attention on the entire continent, in view of the
increasing global interest in Africa’s potentials.

“As against the
Nigerian market of about 150 million people, the African market is a
billion people, with an already existing catchment of trades and
products. Though Nigeria should remain the core focus of their business
operations, Nigerians should start looking at very strong African
strategy, considering that the market is largely African, with the
world beginning to wake up to the reality of the need for Africa’s
economic integration,” he said.

Mr Tinubu, who was
invited to by the organizers to showcase the potentials of homegrown
companies that do business to world class standards and are identified
as emerging regional champions, said removal of all artificial
bottlenecks by governments to trade facilitation in the continent is
the fastest way to achieve economic integration in the continent.

He listed those
bottlenecks to include imposition of visa restrictions to citizens of
Africa; closure of national borders between countries in Africa, and
dearth of infrastructure, like roads and rail lines for easy movement
of persons and goods as well as protectionist policies by governments
barring African companies from doing businesses in other African states.

Inclusive economic growth

“The issue of
inclusive economic growth is all about regional integration. But, there
is the urgent need to open up the borders between countries in Africa
to facilitate movement of goods and services. If Africa is to create
one big market for goods and services, people have got to be able to
move around,” he said.

“There is also the
need for the rehabilitation of the infrastructure, like roads and
railway systems, to link the countries of Africa, to ensure easy
movement of persons and goods for business. One cannot create a global
market by erecting artificial barriers.”

While commending
the common passport by the Economic Community of West African States as
a big step in the right direction to achieve regional economic
integration, Mr Tinubu said governments in the region should move
quickly to consolidate on the gains of that policy by establishing a
common currency regime.

On the home front,
the Oando boss urged government to create a path for the growth of the
downstream sector of the country’s petroleum industry, by allowing full
deregulation policy, pointing out the plan to spend about $6 billion
this year on petroleum products subsidies will continue to hurt the
economy, as it will amount to merely managing the symptoms of the decay
in the economy, rather proffer concrete solutions.

Subsidy removal

“If $6 billion to
be used in petroleum subsidy is saved for one year, the country can
build a mass transit railway system that would help solve the
transportation problem of the country, which will serve the people for
a lifetime,” he noted.

Though he
acknowledged that the decision to quickly remove the subsidy would
create shock among consumers, Mr Tinubu suggested a two to three-year
plan by government, that can outline the achievement of demonstrable
capital-intensive infrastructure that Nigerians can identify with,
using the savings from the withdrawal of petroleum subsidy.

He identified Oando as a growth business that is continually
exploring new ways to satisfy the need of the economy, adding that the
company’s growth is driven by the demand for its services and products
in the different sectors of the economy, which is not going to be
satisfied by multinationals.

The
ambitious target to be among the top 20 economies by the year 2020 may
be farfetched after all, as Nigeria’s current growth trajectory does
not support such climb. World Bank country director for Nigeria, Onno
Ruhl, said Nigeria’s current gross domestic product growth of around
seven percent is not enough to achieve that feat.

“Vision
2020 is not about if it can be achieved by 2020, because any economist
will tell you at this point that would take you about 15 percent growth
every year and that has not happened in the history of mankind anyway.”

Do things differently

He
said instead of striving to be among the top 20 economies within the
time frame, the country should begin to do things differently in order
to grow the economy. “The point is, Nigeria should be among the 20
largest economies. Whether it is 2023 or 2024, it doesn’t matter. What
matters is that Nigeria should be ambitious and not accept second best.
Nigeria should aspire to be the best in everything it does on the
continent. That is the destiny of the largest country on the continent
as far as I can see.”

The
federal government in 2008, launched the Vision 2020 with a mandate
that “by 2020, Nigeria will be one of the 20 largest economies in the
world, able to consolidate its leadership role in Africa and establish
itself as a significant player in the global economic and political
arena.”

Implementing plans and visions

Mr
Ruhl said rather than discussing why Nigeria has not succeeded, the
emphasis should be on what the country needs to do in order to be where
it belongs.

“The
best example is China which achieved ten percent growth consistently
for 30 years. There is no reason Nigeria cannot achieve that and if it
does, it would be a different country very quickly and a much better
country by the year 2020.”

He
said the major challenge facing the country was implementing the plans
and visions that have been drawn over the years. “There is nobody that
does not know how to solve the power problems in Nigeria. It is not
rocket science. The issue is how we are going to do what needs to be
done.”

The
major focus of implementation of the vision include agriculture and
food security, business environment and competitiveness, corporate
governance, culture, tourism and national re-orientation, education,
employment, energy, health, housing, human development, information and
communications technology, judiciary and the rule of law and
manufacturing, among other.

Mr Ruhl said within the next few years, Nigeria will grow to be the
largest economy in Africa and must begin to position for that role.

A total of N133.11
billion has been disbursed under the N200 billion Commercial
Agriculture Credit Scheme as at April, 2010 to 139 beneficiaries across
the country. The beneficiaries include 115 individuals/private
promoters and 24 state governments. The federal government in 2009
launched the scheme to intervene in the agriculture sector which
currently contributes over 40 per cent to the country’s gross domestic
product (GDP).

Under the scheme,
which is funded from the proceeds of the N200 billion bond raised by
the Debt Management Office, participating banks can access for onward
lending to their customers while state governments and Abuja could also
borrow for on-lending to farmers in their domain.

The participating
states have accessed N1 billion each for lending to farmers. According
to data posted on the website of the Central Bank of Nigeria, the
states are Adamawa, Anambra, Bauchi, Enugu, Gombe, Kebbi, Kogi, Imo,
Kwara, Nasarawa, Niger, Ondo, Sokoto, Taraba Zamfara, Akwa Ibom,
Rivers, Plateau, Edo, Kano, Benue, Bayelsa, Ogun and the Federal
Capital Territory – Abuja.

The funds are
disbursed through participating banks. The 13 banks participating in
the scheme are Access Bank, Fidelity Bank, First Bank, Guaranty Trust
Bank, Oceanic Bank, Skye, Stanbic IBTC, Union Bank, UBA, Unity Bank and
Zenith Bank. UBA has made the highest disbursement of N37.46 billion to
36 projects followed by Union Bank with N16.15 billion to 18 projects.
Zenith bank disbursed N13.84 billion to 10 projects while First Bank
disbursed N11.92 to 29 projects.

The Central Bank
stated that for failure to abide by guidelines, the regulator withdrew
fund from five banks with respect to 22 projects. The banks are UBA
N12.053 billion, Guarantee Trust Bank N581 million, Skye Bank N2
billion, First Bank N1.6 billion and Union Bank N2.166 billion.

Fast track development

The scheme was
meant to provide cheap funds to fast track development of the
agricultural sector, enhance national food security by increasing food
supply, reduce the cost of credit in agricultural production and
generate employment in the sector.

According to the
Central Bank, the key agricultural commodities to be covered under the
scheme are cultivation of target crops (rice, cassava, cotton, oil
palm, wheat, rubber, sugar cane, fruits and vegetable), Livestock
(dairy, poultry, and piggery), and fisheries.

Agriculture potential

The Managing
director of the World Bank, Ngozi Okonjo-Iweala stated recently that
African countries need to improve on agriculture potentials in order to
boost its growth trajectory and reduce poverty. “I think African
countries really have to sustain their efforts to use agriculture funds
to ensure food security,” she said.

According to her,
Nigeria needs “to think of agriculture in a modern way,” since,
according to her, it is a sector that can provide so much employment.

I readily confess
to a fascination with the “theory of unintended consequences”. But, a
small clarification before anything further is written. My interest is
not in the certainty that everything that may go wrong about a policy
choice/decision is bound to. Confronted by almost six decades of inept
and often cynical management of this economy, it is to be expected that
we have come to associate “unintended consequences” with “negative
outcomes”.

In truth, put this
way, my central narrative is but a variant of Murphy’s Law. Instead, my
enthralment is with the benefits, losses, or wrong signals arising from
a particular action, but which were not conceived of in or intended as
part of the original action plan.

Newspaper headlines
on workers’ day, May 1, were all of one flavour. In their addresses to
the different labour rallies, state governors all pledged to implement
the new minimum wage. Not too long ago, the same persons had argued
that their state government budgets could not bear the extra financial
burden from paying the new minimum wage. What had changed since then? I
could think of only one proximate explanation: the events of late
April, this year.

On balance, the
last polls in the country appear to have moved the social engagement
envelope several notches up. The “voice” of the people was heard loud
and clear, amidst the din of many a strong man’s battered ego. That was
the intended consequence of the clamour over the years for a democracy
in which every vote is counted, and every vote counts.

To the extent that
it acts as counter-weight to the dominant culture of impunity that has
come to define our polity, a representative democracy ought to improve
both the collective capacity to choose, and the different cabinet’s
will to execute.

Perverse results

However, to the
extent that politicians interpret “re-election” as the main challenge
of a democracy, then even the best voting process could have perverse
results. One such result is the rise of populist politics. Because the
masses may now have the power of the vote, what is to stop unscrupulous
politicians from pandering to its basest instincts? To take but a few
examples, a thin line separates the need for higher taxes on the
affluent in aid of society’s redistribution responsibilities from a
restraint on commerce as part of an ill-advised process of
democratising poverty; a no less blurred space sits between the need to
protect employment for locals and xenophobia.

A less than honest
treatment of the policy choices at the heart of these two examples
could lead politicians in a race to the bottom of the dump yard; more
so in a democracy where people have only just begun to savour the power
that rightfully belongs to them. Our best bet is a lot more conviction
at the top. For leadership is not solely about bending resources and
capacity to the discharge of the popular will. It is more about shaping
the choice space. Agreeing a desired destination, and selling this to
the electorate. It is, in this very narrow sense, a question ultimately
of shaping the popular will. Of leading it down paths where only
visionaries have travelled previously.

Again as between a
visionary leader and a demagogue, the thinnest of lines demarcate. So
we arrive at the point where we must agree that even under the best of
representative democracies, the threat of continued misrule in this
country does not evaporate overnight. This danger is heightened by the
prevalent low levels of education in the country, both of the classroom
variety, and of the civic one, which can only come from a long thriving
civil society.

In the absence of such a society, then, our hopes for a better
tomorrow, in the short-term, at least still depend on the quality of
leadership we get. In the absence of a functioning democracy, a
benevolent caudillo almost became a popular fancy. One, who,
understanding the need for progress along modern lines, a la Singapore
and Malaysia, rammed that vision through society. Once we change the
rules of the game through trying to run elections properly, we deny
this possibility. Instead, the new need is for conviction politicians,
prepared to argue their corner as strenuously as the most modern
constitution permits, while eschewing popular lines.