Archive for nigeriang

New rule may stabilise lending interest rates

New rule may stabilise lending interest rates

Volatile interest
rates may attain relative stability while lending activities are
expected to improve, with the Central Bank’s new framework for banks’
Cash Reserve Ratio (CRR).

The Central Bank of
Nigeria has introduced reserve averaging to the money market, to reduce
volatility in overnight market rates and bring them more in line with
the official bank rate.

“Averaging means
that a bank’s average end-of-day reserve balance over a given period
must be equal to or above the required level; but that on any
individual day, it can be lower or higher.

“If averaging of
RRs is permitted, this can be a very effective way of supporting
commercial banks’ own short-term liquidity management,” Simon Gray, an
IMF staff said.

Finance experts say
the read-across of this policy is positive and that the implication of
this is that there would be more liquidity in the system and this would
translate to increase in banks lending activities, which have plunged
since the banking crisis of 2008.

They also say that
the volatility in interest rates would be addressed, as banks can now
borrow from their own reserves to meet up with pressing cash demands,
instead of borrowing from other banks, an opportunity they did not have
before.

Under the new
framework, the Central Bank plans to remunerate banks’ surpluses above
the cash reserve requirement (CRR) in their operational accounts in
contrast to the previous practice, according to which the CRR account
did not yield interest, could not be accessed, and did not qualify for
liquidity ratio computations.

The daily average
in banks’ operational accounts with the Central Bank will be monitored
over maintenance periods of four or five rolling weeks, and this would
now serve as the banks’ CRR.

Aiding rates and lending capacity

With this
framework, finance experts say, it is expected that there would be
stability in the money market and that banks liquidity ratio should be
boosted.

“Although we note
that this modification to the operations of the money market has been
in the works for some time, we expect to see decent stability being
infused into money market yields when the framework takes effect on
March 9,” Adesoji Solanke, a banking analyst at Renaissance Group, an
investment bank said.

“Banks’ liquidity
ratio should be boosted, as on 9 March, banks will be credited with the
2 per cent of their deposits currently locked up in the CRR account –
this will immediately bolster liquidity levels, given that this sum
previously did not qualify for the computation of banks’ liquidity
ratio,” Mr. Solanke further said.

According to him,
the impact of liquidity shocks should be largely reduced, ultimately
easing interest rate volatilities, which characterise Nigeria’s money
market yields.

This would be made
possible given that under the new framework, banks’ focus would be to
ensure that they maintain an average daily minimum balance over a four-
or five-week period with the potential of earning interest on the
surplus, as opposed to the previous practice of ensuring that a moving
base sum is domiciled in a non-interest yielding CRR account.

“In other words,
banks will be able to spread the impact of sudden liquidity tightness
over a number of days, thus lessening the impact on overnight yields,”
he added.

Mr. Gray, in a
working paper titled ‘Central Bank Balances and Reserves Requirement’,
said in deciding the precise structure of RR it is important for a
central bank to be clear what the intended goals are.

“Reserve averaging
is a powerful liquidity management tool, but giving primacy to this
goal undermines the prudential aspect since a bank could, if under
pressure, run down reserves for a period and so not have any left when
trouble arrived.

“Similarly, one of
the benefits of reserve averaging is that it reduces the need for
‘excess’, or precautionary reserves, effectively reducing the demand
for central bank balances. Banks’ efforts to dispose of surplus
reserves will tend to lead to an easing of monetary conditions,” Mr.
Gray said.

According to him,
RRs which are unremunerated, or at least remunerated substantially
below prevailing market rates, should impact the spread between
commercial banks’ deposit and lending rates.

“Since the
facilitation of liquidity management should reduce short-term interest
rate volatility-to the extent that volatility is the product of
unanticipated liquidity shocks, it can promote interbank trading and
support capital market development,” he said.

A source at First Bank said this is a positive development.

“Before, the CR was
a fixed sum of 20 per cent and it must not be lower than that. Now, you
can take money from there, you can borrow money from that source now,
instead of going to the interbank markets to borrow. Hence, to an
extent, it would make rates less volatile.

“I, however, do not
think that the nation’s lending problem is basically because banks
don’t have money to lend. The banks have money to lend, but no one is
borrowing,” the source said.

According to him,
banks are wiser now and would request for proper form of
identification, which from the retail end, may not be readily
available. And the corporate too have their challenges. So generally,
“there is a demand problem,” he said.

The Central Bank
has been making efforts to address the nations lending challenges,
which have lingered since the banking crisis in 2008 as banks have been
reluctant to create new assets.

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‘Government will soon complete construction of silos’

‘Government will soon complete construction of silos’

Construction work
on silo projects in various parts of the country will soon be
completed, the Minister of State for Agriculture and Rural Development,
Najeem Awodele, has assured.

Mr Awodele gave
the assurance in Ilesa, Osun State, when he inspected the N1.5 billion
silo-project under construction in the town. He reiterated the
commitment of the Federal Government to develop agriculture, adding
that construction of the storage facilities across the country is part
of the effort.

“The federal
government is committed to the development of agriculture and we cannot
say we want to develop the sector without having where to store our
food reserve,” the minister said.

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OIL POLITICS: How about the Petroleum Industry Bill?

OIL POLITICS: How about the Petroleum Industry Bill?

The National
Assembly’s continued delay in passing the Petroleum Industry Bill (PIB)
into law is still a source of worry for Nigerians. Both industry
watchers and non-governmental groups raise concerns that the delay
casts dark shadows over our country’s readiness to tackle transparency
issues in the extractive sector. Speculations abound that both the
executive and the legislative arms of government are under pressure by
oil industry players to keep the bill under the carpet until after the
April elections. And, thereafter, probably kill it.

Worried observers
believe that, following the conclusion of public hearings which ended a
while ago, the PIB left the public domain and has since been held on
the surgical table by the government, while the oil companies control
both the surgical knives and the anaesthetic valves.

The most strident
arguments over the bill have come from the oil companies, who have for
decades enjoyed the unfettered privilege of calling the shots in the
sector. They have enjoyed unrestricted extraction and have gone without
accountability, aided by an entrenched architecture of impunity.

Even the extractive
industries audits of recent years have not factored environmental
destruction and social dislocations into their accounting processes.
Without bringing these into the equation, it is impossible to see how
the decimated livelihoods of the poor communities and peoples in the
oil fields can be redressed.

The major concern
of the oil companies has been over the margins of profit the new
regimes proposed in the bill would allow them. In seeking to address
one of their concerns, the companies impressed on government to turn
the existing unincorporated Joint Ventures between the international
oil companies (Shell, Total, Mobil, Agip, Chevron, Mobil) and the
Nigerian National Petroleum Corporation (NNPC) into Incorporated Joint
Ventures (IJVs). While government agreed to this realignment, the
companies seethe over its insistence on retaining control of the
venture. They believe that the funding situation would not be different
from what currently pertains, since they would not be able to raise
funds for the ventures from the capital market.

The delay in
passing the bill into law until probably after the forthcoming
elections is seen as clear case of playing politics over this urgent
matter. Even non-governmental campaigners for the swift passage of the
bill demand “all political parties to mainstream the debate on the PIB
into their political campaigns as a demonstration of their commitment
to transparency in the oil and gas sector.” This demand can be
understood as a tacit acceptance that the PIB will likely only come
into force on the nod of whoever wins the elections. If that is so, it
would mean that the earliest date the bill could become law would be
sometime after May 29, 2011, after the winners of the election are
sworn in. It could also be that what the agitators are demanding is
that all politicians should seek the immediate passage of the PIB into
law. Which is which?

Reports on how and
why the PIB will not see the light of day before May 29 make
interesting reading. Some speculate that the National Assembly will
simply not act on the bill until after the elections. Others say that
even if the Assembly passes the bill, some insiders in the corridors of
power will work out plausible reasons the president could offer for not
signing the bill into law. The speculators are all casting their
readings on the basis that the power of industry is setting booby traps
everywhere and squeezing the bill under the carpet. We need to know.
Government should urgently speak up on this.

We hear the
minister of petroleum waxing positive about the PIB and suggesting that
its passage is imminent. Recent reports quote her as saying that
oil-producing communities would earn about N1.1 billion as yearly
dividend payments from oil revenues, as part of incentives in the bill.
It will be great to know the mechanisms that would ensure that such
sums trickle down to the people.

She is also quoted
as saying, “There have been so many discussions, modifications and
debates by stakeholders in order to ensure a viable legal and
regulatory framework for the benefit of, not only the Nigerians, but
also for local and international investors.” The government, according
to her, “will continue to engage the National Assembly to ensure
passage of the bill as soon as possible”. Nigerians need to know what
these modifications are.

One reason why the
international oil companies, and possibly even the NNPC, are resisting
the passage of the PIB into law is probably the implication of what
implementing strict metering of petroleum extraction would mean to
them. The bill requires that royalties be paid on production and not
merely on what is exported. Oil companies argue against this because a
fraction of their production gets lost during transmission to the
export terminals. They claim that such losses are owing to oil theft
and that paying royalty on production would place the burden of
securing the transmission lines on them, whereas it should be the duty
of government.

The issue of
metering and the insistence on payment of royalties on production
volumes are essential to bringing sanity to the sector. The government
should not back down on this. Nigerians deserve to have factual data on
how much oil is being extracted daily from our nation and not just how
much gets to the official end of the pipelines. The fact that oil is
lost/stolen during transmission is well known. We deserve to know how
much is being lost. This can only happen if production is strictly
metered. If production data were available, simple accounting would
reveal how much gets missing. The next questions would be concerning
the points of leakage and who benefits from such leakages. The refusal
of industry players to allow this simple step in transparency shows the
rogue nature of the game and underscores why the people and the
environment continue to suffer at their hands.

With all the
politicking over the PIB and all the surgery going on outside public
purview, who knows what creature will eventually emerge from the
theatre?

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Google gives N75m to Nigerian group

Google gives N75m to Nigerian group

Google yesterday
announced a $5 million (about N750m) package of grants to institutions
of higher learning in Africa. The gesture is designed to get more
people using the Internet across the continent.

The company, with a
search engine that connects millions of people around the world with
daily information, said in a statement in Lagos yesterday that the
package includes a number of significant individual grants including a
$1.25 million (N187 million) grant to the Nelson Mandela Centre of
Memory and a $500,000 (N75 million) grant to the Nigeria ICT forum,
amongst others.

“The $500,000 grant
has been made to support efforts in improving access to Internet
infrastructure in tertiary education institutions in Nigeria,” the
statement added.

The Nigeria ICT
Forum is an initiative of the Nigerian Caucus (a joint meeting of the
Vice-Chancellors and ICT Coordinators) of six partnering Nigerian
universities. Its mandate is to develop ICT-based capacity for
strengthening Research and Higher Education Institutions (HEIs);
facilitate and nurture collaboration between HEIs to cultivate a
favourable policy environment; develop, utilise and sustain ICT
networks, services and shared resources consistent with institutional
roles as focus for development.

Lola Masha,
business development manager at Google Nigeria said, “We are thrilled
to be announcing a grant to the Nigeria ICT Forum which will help more
Nigerian students access the internet and benefit from access to
information. We also want to help bring the world’s historical heritage
online, and the internet offers new ways to preserve and share this
information. Our grants for the Mandela and Tutu archives will give the
global public an opportunity to engage with the history of some of the
most extraordinary leaders of our time.” The board secretary of the
Nigeria ICT Forum, Nasir Bello, said, “We are delighted with the grant
to Nigerian ICT Forum which supports our goals to nurture the building
of vibrant e-communities through training, innovation and partnerships.
It will support the efforts in developing the community around shared
Internet infrastructure, greatly reducing cost and therefore barriers
to affordable connectivity in tertiary educational institutions in
Nigeria.”

The statement by
Google noted that the Nelson Mandela Centre Housed at the Nelson
Mandela Foundation in Johannesburg, will help to preserve and give
unprecedented digital access to thousands of archival documents,
photographs, and audio-visual materials about the life and times of
Nelson Mandela.” It added that the grant “will assist in expanding the
online Mandela archive and make it available to the global audiences,
scholars and researchers in the future. In addition to significant
audio-visual materials, the online multimedia archive will include Mr.
Mandela’s letters and correspondence with family, comrades and friends;
prison diaries; and notes he made while leading the negotiations that
led to the end of apartheid in South Africa.”

A similar grant
has also been made to the Desmond Tutu Peace Centre in Cape Town, for
the documentation and digitization of Mr Tutu’s archives, and an
interactive digital learning centre.

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Agency assures investors over equity in Transcorp

Agency assures investors over equity in Transcorp

The Bureau of
Public Enterprises (BPE) has reassured UnityKapital Assurance Plc that
the federal government’s plan to divest 24 percent of equity
stake-holding in Transcorp Hilton Hotel will not jeopardise its
investment interest in the company. UnityKapital’s former managing
director/chief executive officer, Mohammed Kari, had recently told
reporters that the move to offload 24 percent of government’s
shareholding in Transcorp to workers was coming on the heels of an
unresolved crisis relating to UnityKapital subsidiary, Capital Leisure
and Hospitality, to acquire 15 percent stake of the company.

According to Mr.
Kari, the investment interest, which was based on a Memorandum of
Understating (MoU) signed with a former Transcorp management at the
inception of the consortium, should have been one of the first
considerations by BPE before going ahead with the plan to sell more
shares to the public.

Agreement stays

But BPE, through
its spokesman, Chukwuma Nwokoh, pointed out that contrary to Mr. Kari’s
fears, the planned divestment of 24 percent of government’s equity in
the hotel would not affect any existing agreements among private
shareholders who control majority stake of 51 percent in the company.

“We are aware of
the comments credited to the immediate past managing director of the
company relating to ongoing plans to sell 24 percent of government’s
equity in Transcorp to workers. There is no basis for any fear, as the
exercise is going to affect only federal government’s shareholding
structure in the company, and not those of the private shareholders.

“BPE is not going
to do anything that would negatively affect the interest of any
stakeholder in the company. All existing memoranda of understanding
(MOU) would not be affected, as those are issues for the private
investors to handle. The exercise has nothing to do with former
arrangements between UnityKapital and their partners which, we learnt,
are about to be sorted out through arbitration,” Mr. Nwokoh explained.

Mr. Kari had said
the signing of the MOU by Transcorp and Capital Leisure followed the
evaluation of the latter’s chances, which was found to have been
brighter than other bidders’ interest in bidding for the hotel, adding
that Transcorp had approached the management of Capital Leisure to seek
its partnership in the bid process.

According to the
former UnityKapital boss, one of the terms of the signed MOU was that
Transcorp would provide funding for the bid and take over 51 percent
equity offered by government, which would thereafter be shared between
Transcorp and Capital Leisure on a 70:30 percent ratio respectively.
However, Mr. Kari pointed out that no sooner had Transcorp raised the
money and paid than it refused to honour the terms of the MOU,
resulting in the ongoing litigation in court.

He expressed his frustration that BPE failed to listen to the pleas
in its petitions and complaints demanding its intervention to help
resolve the matter, adding that the company had to resort to the court
when the management of Transcorp repeatedly failed to attend to its
request or even acknowledge many of its letters on the issue.

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Electricity supply improves in Nigeria

Electricity supply improves in Nigeria

The
Federal Government has said it is making steady progress towards
achieving the target of the Roadmap it set last year for the power
sector.

Minister
of Finance, Olusegun Aganga, who presided over the meeting of the
Presidential Action Committee (PAC) on Power on behalf of President
Goodluck Jonathan, told reporters in Abuja that government effort so
far resulted in the supply of about 3,824 mega watts (MW) of
electricity last Monday, the highest level in recent times.

“We
(government) are making good progress in a number of areas, though we
want to do better. The highest level of electricity supply of 3,824 MW
was achieved last Monday. We had a very successful road show on the
privatization of the power sector, and we harvested an encouraging
number of expressions of interest for the companies on offer for sale.
We expect that most of them would be quality investors, who are willing
and committed to help the success of the road map,” he said.

The
minister said government is interested in partnering with companies
that possess not only the financial strength and technical competence,
but also those with the commitment to drive the business and deliver
electricity as quickly as possible, to make the power sector flourish.

“We
are working on a mechanism to gather direct feedback on specific areas
government needs to focus attention on to improve the situation,” he
said.

Impressive growth

Special
Adviser to the President on Power, Barth Nnaji, said the meeting
reviewed government’s effort to improve and stabilise power supply in
the country, pointing out that apart from generation, significant
improvements were recorded in the area of electricity transmission.

In
December 2010, he said electricity transmission capacity achieved 98
percent improvement of the target set under the Roadmap, from 5,155.2MW
at 330kV level and 6,676.8MW at 132kV level last July to 5,515.2MW and
7,328MW at 330kV and 132kV level respectively.

Since
last December, the adviser said two more 60MVA transformers have been
commissioned in Dakata and Port Harcourt municipality, with four more
billed for Ajaokuta, New Haven, Katsina and Birnin Kebbi to be
energised before the end of this month.

In
addition, he said 11 transformers with 60MVA 132/33kV capacity have
since arrived the country awaiting installation at various locations
nationwide, to help boost the electricity transmission capacity to the
100 percent target under the Roadmap.

According
to Mr Nnaji, “Before now, power supply was fluctuating between 2,000
and 3,000 MW. Today, we are making progressing. It would not be
possible for Nigerians to feel the impact, even when the supply rises
to 4,00MW, because the gap between demand and supply is quite huge. The
important thing is that government is doing what it needs to do to grow
power supply to an appreciable level where the people will begin to
feel the impact,” he said.

Holistic approach

He
said government is now looking at the development of the entire
infrastructure in a holistic manner, rather than focus only on
generation and transmission. Director General BPE, Bolanle Onagoruwa,
said about 331 expressions of Interest (EOI) were harvested from
prospective investors in the 11 distribution and six generating
companies, made up of 167 for distribution companies and 174 for
generating companies at the expiration of the deadline last Friday.

Though
the BPE boss said the EOIs are yet to be opened, she said the bureau
will finalize the evaluation criteria within the next one week, while
the evaluation process will begin immediately after.

She assured that investors are not likely to face gas supply
challenges, as all the power plants now being privatised already have
their sources of gas supply.

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Naira falls against dollar

Naira falls against dollar

The naira dipped further against the United States dollar on the
interbank market on Wednesday after the Central Bank failed to meet all the
demand for dollar at its bi-weekly forex auction.

It fell to 154.36 to the dollar from 154.20 at the Interbank
market and to 157 to a dollar at the black market.

Enquiries reveal that the Central Bank could not meet up with
the demand for dollars at the bi-weekly foreign exchange auction as it sold
$300 million at 150.79 to the dollar, short of the $370.67 million demanded and
$350 million sold at 150.68 at Monday’s auction.

Election induced fall

Traders say the inability of the regulatory body to meet up with
demand and the forthcoming elections may have accounted for the gradual fall.

“We started noticing this fall since last week, that it has been
dropping and it continued this week again,” Musa Abdulrahman, a Bureau de
Change operator in Ikeja said.

“I cannot say this is the reason, but I know that the Central
Bank has not been meeting the demand for dollars and then may be politicians
and the elections that is approaching is also adding to this,” he added.

The naira has been gradually depreciating against the dollar.
Experts say that this may be influenced by the fear of International Monetary
Fund’s (IMF) recent comments about the naira and that the nation’s dwindling
foreign exchange reserves could cause panic buying.

The IMF said last month that speculation against the naira could
“become intense” if the reserve depletion continued, but the apex bank has
since assured that there was no need to panic as the nation’s reserves could
support the country’s import bills.

The Central Bank has, time and again, introduced different forex
mechanisms to liberalise the forex market, reduce currency volatility, and
narrow the gap between the official and parallel market exchange rates.

However, experts are still optimistic that the Central Bank
would be able to sustain a stable exchange rate, especially on the back of
rising oil prices.

“In 2010, the Central Bank, with extensive use of Forex
reserves, managed the exchange rate within a band of +/- 3 per cent and
stabilised the naira around the exchange rate set in the 2010 budget, of
N150/$. Even though oil exports have increased in recent quarters, foreign
reserves fell to $33 billion in December 2010 from $44 billion in December
2009, following a recovery in second half of 2009,” Renaissance Capital, an
investment bank, said.

“The 2011 budget that was read by President Goodluck Jonathan in
December 2010 proposes keeping the exchange rate flat at N150/$1 in 2011. We
expect Forex reserves to grow again starting in 2Q11, which will enable the
Central Bank to sustain a stable exchange rate. In the near term, we expect the
naira to face some downward pressure, though within a narrow range,” the firm
further said.

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Dining with lions

Dining with lions

Lions are no ordinary animals, but what do you do when faced
with a pride, stay put and enjoy the show, or flee for safety?

The former was the option on this visit to the Kwandwe Private
Game Reserve in the Eastern Cape Province of South Africa, 160 kilometres from
Port Elizabeth, 175 kilometres from East London, and 40 kilometres outside the
university town of Grahamstown. Save for the misguided fellow, who in 1991
jumped into the lion cage at the University of Ibadan Zoo, it never crossed my
mind that a sane person could be involved in an adrenaline-spiking encounter
with the king of the jungle. But when you have trusted guides like Ryan and
Endi like we did on this tour, you will have enough fun with excitement and
danger in equal measure.

Kwandwe, derived from Kwa-Indwe, which is IsiXhosa for ‘Place of
the Blue Crane’ and also the national bird of South Africa, sits like a pearl
in a shell surrounded by a valley with the Great Fish River Valley running and
twisting through it. The journey from Johannesburg to Port Elizabeth was smooth
and as the South Africa Express plane landed, nothing prepared our group for
the thrilling journey ahead to Kwandwe. Having navigated and explored Jozi, as
Johannesburg folks call their city, one could be forgiven for thinking that
nothing more will shock and surprise on the trip.

Exhilarating ride

However, the bus ride demolished such thoughts. Seeing the Port
Elizabeth stadium from the road did little to assuage for missing the World Cup
but the architectural beauty still held some surprise for a first time visitor.
Naturally too, the right hand steering and left driving could leave a Nigerian
disoriented initially, but the expansive road network soon put one at ease. The
ride through the time-worn hills and rugged plains of Kwandwe’s southern
section might not be a good one for anybody with vertigo, but those who are
brave enough will find it exhilarating. Perhaps the closest to it back home is
the Akure-Idanre road with its twists and turns.

A team of excited tour guides and staff of the reserve laid out
the welcome mats with wet towels, iced tea, lemonade, and enough hugs. The
enormous landscape will delight a guest just as sitting on a hilltop to watch
the sun set in the west will also re-awaken the soul. The reserve has an
airstrip for easy access and so anybody who cannot withstand the heart-searing
road journey is saved the blushes from such experience. The land was one of the
most hotly contested frontiers during the Settler-Xhosa wars of the 19th
century. It eventually became prime land for ostrich and goat farming, but
Ryan, our guide, added that it was also home to large numbers of animals. “The
Eastern Cape had the greatest animal population in all of South Africa,” added
Ryan. Settler activity nearly obliterated wildlife when hunters and farmers
killed large quantity of animals and nearly 200 years later, wildlife is
flourishing again.

The dominant vegetation in Kwandwe is sub-tropical thicket, a
highly nutritious tangle of bush-clump that maintains high-carrying capacities
of elephant, kudu and black rhino. Its central basin is made up of karroid
shrubland and grassland where oryx, springbuck, zebra, black wildebeest and
white rhino are often seen. The peaceful acacia-thorn glades along the river
banks sustain the giraffe and bushbuck, while the hippopotamus laze in the
deep, slow-moving pools of the Greta Fish River.

On safari

And so after the effusive welcome, we set out on safari proper.
One way, Kwandwe is integrating the local population is by employing some of
them as guides, with Endi being one of such people. He pointed to the mountains
afar saying, “That’s where I was born, I grew up there as a baby,” as the
journey commenced. “Please stay in the vehicle, don’t stand up or attempt to
get out as this disturbs the animals a lot,” Ryan said as he mounted the wheels
of the rugged Land Rover complete with all communication gadgets to facilitate
contact with other vehicles. He added that this could also invite needless
attacks.

Shortly after we (a team of five tourists and two guides) set
out, Ryan got word that we should make a detour so that we could see a cheetah
in the vicinity. The two guides disembarked at a point to observe the animals’
footprints which they actually confirmed were those of a cheetah.
Unfortunately, we did not see the big cat, making do with zebras, ostrich,
rhinos and springboks. After meandering round the reserve with lessons in
wildlife ecology and conservation methods, Ryan suddenly spotted a pride of
lions through his binoculars.

And shortly, we were face to face with the jungle kings. A male
and two cubs, they seemed so harmless that one could be forgiven for thinking
they are household pets but with the guides warnings ringing loudly in our
minds, nobody was foolish enough to try any mischievous thing. The three lions
sat down peacefully, not moving an inch for the nearly 10 minutes we spent
viewing them. After an initial shock, cameras started clicking furiously,
recording the moment for posterity. We headed back to the lodge for an open air
dinner with the animals as uninvited guests too.

Kwandwe lodges are breathtaking. The Ecca Lodge’s funky
farmhouse feel makes it a thoroughly modern retreat. The six private suites
recline on a rolling slope that overlooks a valley lush with dense vegetation.
The spacious rooms feature wood-paneling, mesh-covered stone gabion walls, and
traditional farm-style corrugated iron roofs.

The next day, however, the guides’ warning prevented some in our group from
coming out early for another trip so as not to fall prey to lions.

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Naira falls against dollar

Naira falls against dollar

The naira dipped further against the United States dollar on the
interbank market on Wednesday after the Central Bank failed to meet all the
demand for dollar at its bi-weekly forex auction.

It fell to 154.36 to the dollar from 154.20 at the Interbank
market and to 157 to a dollar at the black market.

Enquiries reveal that the Central Bank could not meet up with
the demand for dollars at the bi-weekly foreign exchange auction as it sold
$300 million at 150.79 to the dollar, short of the $370.67 million demanded and
$350 million sold at 150.68 at Monday’s auction.

Election induced fall

Traders say the inability of the regulatory body to meet up with
demand and the forthcoming elections may have accounted for the gradual fall.

“We started noticing this fall since last week, that it has been
dropping and it continued this week again,” Musa Abdulrahman, a Bureau de
Change operator in Ikeja said.

“I cannot say this is the reason, but I know that the Central
Bank has not been meeting the demand for dollars and then may be politicians
and the elections that is approaching is also adding to this,” he added.

The naira has been gradually depreciating against the dollar.
Experts say that this may be influenced by the fear of International Monetary
Fund’s (IMF) recent comments about the naira and that the nation’s dwindling
foreign exchange reserves could cause panic buying.

The IMF said last month that speculation against the naira could
“become intense” if the reserve depletion continued, but the apex bank has
since assured that there was no need to panic as the nation’s reserves could
support the country’s import bills.

The Central Bank has, time and again, introduced different forex
mechanisms to liberalise the forex market, reduce currency volatility, and
narrow the gap between the official and parallel market exchange rates.

However, experts are still optimistic that the Central Bank
would be able to sustain a stable exchange rate, especially on the back of
rising oil prices.

“In 2010, the Central Bank, with extensive use of Forex
reserves, managed the exchange rate within a band of +/- 3 per cent and
stabilised the naira around the exchange rate set in the 2010 budget, of
N150/$. Even though oil exports have increased in recent quarters, foreign
reserves fell to $33 billion in December 2010 from $44 billion in December
2009, following a recovery in second half of 2009,” Renaissance Capital, an
investment bank, said.

“The 2011 budget that was read by President Goodluck Jonathan in
December 2010 proposes keeping the exchange rate flat at N150/$1 in 2011. We
expect Forex reserves to grow again starting in 2Q11, which will enable the
Central Bank to sustain a stable exchange rate. In the near term, we expect the
naira to face some downward pressure, though within a narrow range,” the firm
further said.

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BRAND MATTERS: Consumer lifestyle and brand experience

BRAND MATTERS: Consumer lifestyle and brand experience

It is essential for brands to present attractive offerings that will add value to consumers’ experience.

The present market
realities have made brands adopt strategies aimed at engaging consumers
and also building brand loyalty. The lifestyle of the consumer should
be given utmost priority in service delivery.

Brand offerings
should be able to deliver creativity, excitement, and entertainment, as
it fosters physical and emotional connection with the brand. Today’s
consumers are dynamic and vibrant and they want a brand that can fit
into their lifestyle and give them worthwhile experiences.

In fact, consumers
now want to create the brand and own the brand. They want offerings
that meet their desired taste and the brand they can use as a means of
self expression. This supports the “MSP” i.e. Me Selling Proposition
standpoint, which places a renewed focus on the consumer.

This is perhaps the main rationale for DSTV Mobile’s offering of ultimate mobile TV entertainment for the consumer.

When DSTV Mobile
launched months back in the Nigerian market, it was readily accepted
because it represented entertainment, information, and value added
services to consumers. Hitherto, they watched DSTV in the comfort of
their homes, but with DSTV Mobile, television is in their hands. This
is one visible way to build brand loyalty and followership.

A unique selling
point was a free trial for the subscribers, which is key to creating
value. The strategic intention is to align with the needs of the
upwardly mobile and constantly on the go consumers who desire to have
fun and excitement as they move on in their pursuits.

DSTV Mobile is on
both MTN and Glo networks, making it easier for subscribers to have
first hand information and knowledge about happenings around them. This
is a vantage way to connect and build brand loyalty.

Brands remain
vibrant and relevant when they focus on key consumer segments; it has
become imperative to meet the expectations of today’s consumers with
ideas like DSTV Mobile. The consumer culture is rapidly changing and as
a result, brands should adopt strategies to remain relevant.

Brands should also
identify key gaps in the lives of their consumers and bridge these
through innovation and value service. Nigerian consumers have a passion
for football, including foreign football clubs, and this is one area in
which DSTV offers enormous benefits.

Through the mobile
television in their hands, and as long as they are connected to DSTV
Mobile, they cannot miss any of the exciting matches. DSTV Mobile makes
subscribers optimise the quality of their viewing time and also get
premium content and programming on their phones.

Consumers are
attracted to brands that simplify their lives. This is one thing that
DSTV Mobile has done so well. Subscribers will not only be loyal to
such brands, but will ultimately create a community of brand loyalists
by enlisting others to share the same experience. This makes the brand
stand out as one of the very few that matters in the marketplace.

Any brand that keys in to the lifestyle of consumers ultimately creates an enduring experience for them.

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