More to HITV than English Premiership
After confirming
its loss of the English Premiership League (EPL) broadcast rights to a
rival pay TV station, the management of HITV has said the station will
continue to give its teaming subscribers the best of sporting
programmes along with other interesting programmes. While speaking with
journalists in Lagos yesterday, the Chief Executive of HI Media, Toyin
Subair said that the company is still proud to have the biggest
football competition, the UEFA Champions League, in its kitty.
“It’s unfortunate
we lost out on the EPL rights which was not directly any fault of ours
but due to the failure of the banks that were meant to give the
sureties, we are however still happy to have other platforms in which
we can still meet the aspirations of our viewers,” Subair said.
“Football is our
catalyst not our destination. Before people were attributing our
success to just the EPL but now we would let them know the stuff we are
made of.”
Meanwhile, as part
of the new strategy to increase its customers base which currently
stands at over 300,000, the management has announced a reduction in its
subscription rates from N6,000 to N3,500 for its premium bouquet as it
plans to hit a mark of 500,000 subscribers before the end of the year.
The station still has the exclusive rights to UEFA Champions League
which is the premier football competition in the world, the Europa Cup
and the Carlings Cup amongst other exclusive platforms.
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