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Organisers expect
up to 450 000 foreign fans in South Africa for the month-long
tournament which started on June 11, while tens of thousands of local
supporters are expected to watch games at fan parks across the country.

Blessed with good
looks and a sweet humble personality, Lolade Adewuyi, 29, a journalist
with TELL magazine, is Nigeria’s representative at the BUD HOUSE, a
reality show that is celebrating the spirit of the World Cup in South
Africa this year. The organizers, Budweiser, have selected a candidate
from each of the 32 countries participating in the tournament to fly
the flag of their countries during the tournament in a production that
is being screened online at the website.

Adewuyi, Nigeria’s
representative, will spend one month on the show alongside other
representatives, talking about the impact of the World Cup and also
touring the beautiful country of South Africa. They will be meeting
with the football stars, attending matches, as well as participating in
interesting events that will showcase their countries’ beautiful
cultures to the world.

At the start of the
tournament, the 16 female and 16 male participants will sleep in rooms
based on the World Cup group phase pools. The two fans of the finalists
will get tickets for the match.

Feeling honoured

Going into the
house as Nigeria’s representative, Adewuyi said he sees it as an
opportunity to show a positive part of the country.

“I feel so honoured
to represent my country in an international production of this nature,”
he said. “It is not every day that one gets an opportunity to represent
150 million people and I want to use it in my own way to show that
Nigerians are among the most intelligent people in the world and as
much as possible we should be respected for our positives rather than
the negatives.” Adewuyi was born in Argungu, present day Kebbi State on
August 17, 1980.

He studied at Aquinas College, Akure, Ondo State as well as at the Obafemi Awolowo University,

Ile Ife, where he
obtained a degree in English Studies. An avid follower of sports,
Adewuyi began his journalism career as a freelance writer for the Arts
desk of one of Nigeria’s daily newspapers. He then moved to OVATION
magazine as a correspondent, where Dele Momodu took him under his wings
as a budding writer. He moved with the magazine to its Ghana office
where he soon became Assistant Editor of the STAR weekly newspaper, a
sister publication.

In Ghana, his
writings were featured in such highly respected papers like the
nationally circulating Daily Graphic, SHOWBIZ and Business Week. In
2008, he moved back home to join TELL magazine as Country
Correspondent, Ghana.

In this position he
has covered the Ghanaian and Togolese elections, as well as many other
top international events. He also wrote in-depth about Ghana’s striking
of oil and the various measures it is taking to ensure a successful use
of its revenue. He has travelled the length and breadth of West Africa,
writing and attending trainings, in the last year.

For his brilliant
performance on the international scene, Adewuyi was promoted to
Assistant Editor by the bosses at TELL in September 2009, after
returning from a Reuters Foundation training in Egypt. This made him
one of the youngest members of the TELL Editorial Board where he has
consistently proved his mettle.

He is an avid
blogger, photographer and reader. His photographs have been used by USA
Today, BBC Focus on Africa Magazine and Ghanabusinessnews.com.

He is a member of
the Twenty Ten, a multidisciplinary project to strengthen African
journalism. He is also an alumnus of the AFP Foundation. In the last
six months, he has contributed to popular football website, Goal.com,
as expert on Nigerian football.