Nigeria Content Online

Telecommunications
company, Globacom Limited, will on Friday, August 27 sign a deal to
extend its sponsorship agreement with the Confederation of Africa
football (CAF) for the annual African Football Awards.

The official signing ceremony for the extension of the partnership will be held at the CAF Headquarters in Cairo, Egypt.

The decision to
renew the deal was announced in December, 2009, after both parties
expressed satisfaction with the partnership which has seen the awards,
known as the Glo-CAF Awards, listed in world football’s annual events
calendar.

Success story

The maiden edition
of the Glo-CAF Awards which was held in Abuja was attended by the then
President of Barcelona FC of Spain, Juan La Porta who accompanied
Samuel Eto’O to the ceremony. While the FIFA President, Sepp Blatter
and UEFA President, Mitchel Platini, were among world football
dignitaries that graced the 2008 edition in Lagos, Nigeria.

Omodele
Sarafa-Yusuf, Head, Globacom’s Sponsored Assets Unit, said the company
has invested over $10m in rights fees and to organise the award
ceremony in the past five years.

“Globacom has added
glamour to this event and our feedback from our guests is that it is an
experience they long to enjoy many times”, she said.

“When in 2005, the
Confederation of African Football accepted our bid to sponsor the
annual African Footballer of the Year Awards, Globacom made a promise
to raise the quality of the awards organisation. We promised to touch
lives in Africa, especially that of the African youths who find
expression for their talents through football.

“Five years after, we look back with pride and sense of
accomplishment that the CAF Awards has become a premium event in world
football calendar.”