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The most entertaining goal celebration during the 2010 FIFA
World Cup Celebration Award will be presented by Coca Cola.

During the 2010 FIFA World Cup, all players’ goal celebrations
will be uploaded on to a Celebration Award section of www.fifa.com and fans
will be invited to vote for the most outstanding player celebrations online.

The eventual winner will be rewarded with the first ever FIFA
World Cup Celebration Award, to be presented by Coca Cola.

Players are being asked to “release their African rhythm” and
create some iconic moves that will rival those of the legendary Bebeto of
Brazil doing the cradle dance at the 1994 World Cup; Marco Tardelli’s fainting
run after scoring in the 1982 final against West Germany; Brian Laudrup’s
signature posture in 1998; and Cameroonian, Roger Milla’s corner flag jig in
1990. These spur-of-the-moment celebrations have become embedded in history and
in fans’ hearts.

As an added incentive for players, Coca Cola will contribute
$1,500 to fund the ‘Water for Schools’ initiative in Africa each time a player
celebrates a goal.

Coca Cola will also donate, on behalf of the winning player, an
extra $50,000 to the ‘Water for Schools’ programme to mark the historic
occasion for an anticipated total contribution of $300,000.

Celebrations for water

Coca Cola is using the occasion of the first FIFA World Cup on
African soil to raise awareness of the vital role clean drinking water plays in
developing communities.

For every 10 goal celebrations in the 2010 FIFA World Cup, it is
estimated an entire school could gain clean water access, benefitting nearly 500
children.

By participating in the voting, football fans can have a hand in
supporting clean water initiatives that will leave a lasting legacy of water
sustainability in Africa and beyond.

The Coca Cola award was inspired by Cameroon’s Roger Milla’s iconic
corner flag dance in the 1990 tournament.

Emmanuel Seuge, Group Director, Worldwide Sports and
Entertainment Marketing, The Coca Cola Company, said: “The award has been
created to give players and fans the chance to not only show their passion for
football, but also to tackle the hugely important issue of water sanitation.”

The RAIN community water projects throughout the African
continent by The Coca Cola Africa Foundation reflect the company’s water
stewardship goal of returning to communities and to nature an amount of water
equivalent to what the company uses in all of its beverages and production.

The strategies to achieve this include: reducing the water it
uses; returning all water it uses for manufacturing to the environment, at a
level that supports aquatic life and agriculture; and replenishing healthy
water herds.