MTN extends commercial partnership with CNN
Africa’s leading telecommunications company, MTN, extends its commercial partnership with Cable News Network (CNN) International this month.
MTN’s new cross-platform advertising campaign built around the network’s flagship Africa, ‘CNN Marketplace Africa’, launches this month. This proximity to a programme which focuses on business at the crossroads of where Africa and the global marketplace converge, offers MTN a high profile platform to showcase its support of African and emerging market commerce.
This campaign marks the latest development in the long-standing commercial partnership between the two companies – MTN was the exclusive sponsor of the ‘2010 South Africa World Cup Updates’, and has also featured brand advertising campaigns on the international network.
Rani R. Raad, Senior VP and MD, Ad Sales and Business Development, CNN International, said “We’re delighted that Africa’s largest communication company extends its commercial relationship with CNN, building on the success of its World Cup Updates sponsorship in 2010.
“International business decision makers are increasingly looking to regions like Africa for economic inspiration and resource, and the telecommunications sector is recognised as one of the most innovative business hotspots on the continent.”
“MTN’s success story on the continent is testimony to the growth possibilities that Africa has. Ours is only just one, though. There are numerous other success stories out there, and by entering into this venture with CNN International, we are hoping to shine the world’s spotlight on Africa’s often understated commercial opportunity,” said MTN Group marketing executive, Jennifer Roberti.
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