Nigeria Content Online

InMobi, a fast
growing mobile ad network, has announced African results from its
study, ‘A Global Consumer View of Mobile Advertising’.

InMobi provides
advertisers and publishers a display mobile advertising platform,
reaching 50 million Africans through nearly three billion ad
impressions monthly. As a committed player in Africa, InMobi recognised
the need to provide the mobile industry a data-driven, distinctly
African consumer perspective on the state of mobile advertising. This
includes focus on Nigeria, where acceptance of mobile advertising is
the highest in the world at 76 percent; a key factor making Nigeria,
Africa’s fastest growing mobile market.

The survey, done in
partnership with digital marketing intelligence agency, ComScore,
interviewed 2,500 consumers in Nigeria, South Africa, and Kenya, and
discussed overall comfort with mobile ads, perceived benefits,
willingness to have ads, and interest in major brands across four
categories of automotive, travel, consumer electronics, and
entertainment.

James Lamberti, VP, global research & marketing at InMobi, said,
“Africans are among the most progressive in the world when it comes to
mobile advertising, and clearly ahead of consumers in Europe and the US
when it comes to adoption. As smart phone technology, 3G networks and
cost effective data plans take hold of the continent; a healthy market
today becomes an explosive market in the future,” Mr. Lamberti said.