Nigeria Content Online

The Institute of
Brand Management of Nigeria has awarded ‘Milcow’, a milk brand on the
stable of Rofico Limited, as the West Africa’s Finest Quality Milk
Brand. The award was presented to Milcow Milk at The West African
Branding Excellence Awards ceremony which took place at the Lagos
Sheraton Hotel & Towers, Ikeja recently.

According to
Desmond Esorougwe, Technical Committee Chairman/Registrar of the
Institute of Brand Management of Nigeria, Milcow won the award purely
on merit. He also said that a high powered award technical committee
considered nominations from within its fold and views advanced by West
African consumers.

According to him,
the West African Branding Excellence Award is aimed at identifying,
recognizing and rewarding companies that apply branding culture and
brand management best practices to the analysis, planning,
implementation and control, of policies, designed to achieve corporate
objectives in both profit and non-profit organisations in West Africa.

The award was
therefore conferred on few West African companies, brands and
individuals who have made impact on the lives of West African consumers
positively through their innovations, inventions and ideas.

Rofico Limited is a
part of a large group operating in different parts of the world. The
Group has been in existence in Africa for the last four decades apart
from its existence in the Middle East, Europe and other continents of
the world.