Nigeria Content Online

Top
fashion designer, Versace, has decided to spread its tentacles and
divert from its fashion business, with the manufacture of a new phone
called the Versace Unique.

The Versace phone,
which was designed in collaboration with phone makers LG and ModeLabs
Group, was unveiled on 20 May at Seoul, South Korea. The sleek and
luxury phone comes with a touch screen and has full-featured multimedia
creations. It comes in vibrant colours of purple, brown, pink and black.

Passion and innovation

“We are excited
about Versace Unique,” said Gian Giacomo Ferraris, chief executive
officer of Versace Group. “Our team has worked well with our partners
at Modelabs to manufacture a very innovative product which perfectly
blends luxury materials, craftsmanship and the advanced technologies of
LG, As we move forward in the development of our business, we are
particularly happy to be able to strengthen the offer of luxury
accessories that complement our core fashion products in line with
Versace’s DNA.”

Stéphane Bohbot,
chief executive officer of ModeLabs, said that the partnership was
driven by the passion to create something unique.

“The creation of a
mobile phone for a luxury brand is first and foremost a matter of
passion,” he said. “At the origin of a new product, a mysterious
alchemy takes form between the brand’s creative style and our own
know-how allying tradition and innovation whilst at the same time
respecting the highest criteria of design, selection of materials,
technologies and great attention to appearance. Such is the passion
that makes our mobile phones unique.”

Features

The Versace phone
functions perfectly for both individual usage and professional use. The
high-end device was brought to life with the use of finest materials,
while it is hand-assembled in France. The phone comes built with pure
high-tech ceramic or handmade lacquers, which is carefully framed with
an 18Karat yellow gold details or 316L grade stainless steel inlay.

The back of the
phone is designed with fine handcraft leather, which has been imprinted
with Versace’s famous Medusa head. The phone’s sapphire crystal screen
comes as the largest single piece of high-tech luxurious materials ever
produced for consumers. With the parts it was built with, the screen
comes as impossible to scratch and also provides precision control and
ideal conductivity of touch phone interface.

The sleek Versace
phone has got all functions and features of other high-end phones like
media player, 3G network, powerful in built 5 megapixel flash camera,
and e-mail accessibility. Other features are a Dolby Music surround
sound technology, MP3 music and video of 30 hours playtime.

The phone would be available and sold via exclusive and fine
jewellery networks, and Versace’s flagship boutiques as from early June
for yet an undisclosed price.