Archive for nigeriang

BRAND MATTERS: Building positive brand perception

BRAND MATTERS: Building positive brand perception

“Mama do good oh! E do good, Mama Give me Indomie, E do well….” This is the beautiful song that brings out the innovative and creative approach to Indomie noodles visibility. It exemplifies the benefits of the brand to its core target consumers. The woman in the commercial delivered the brand that the children desired so much and, as a result, deserved to be praised. Indomie is one brand that has consistently evolved several channels to build positive perception, especially with the children.

The importance of brand building cannot be underestimated. A brand needs to build a positive image in order to gain an inroad into the minds of consumers. It is indeed true that strong brands exist in people’s hearts and minds. The stronger the brand identity in the market place, the more consumers make informed decisions to purchase the brand. The perception of the brand is beyond the name and logo. It is what the brand stands for in the minds of the consumers. A brand should represent something concrete in the consumers’ mind.

The Bournvita Teachers award is a great idea and a tangible way to build favourable perception for the brand. There has never been a brand that seeks to recognise the laudable role of teachers. Bournvita came up with this award and even though not all teachers can win, they still identify with a brand that offers them prominence and recognition.

It has become important to truly build a brand that leaves an indelible imprint on the heart and mind. When it is done this way, it leads to deeper consumer engagement.

Building a positive brand impression also requires the building of trust and relationship. The brand needs to be trusted to deliver on its offerings in order to forge a relationship with the consumers. Brands need to engage, interact and immerse the audience in its benefits and values to bolster positive perception. I believe this is one major way that Indomie as a brand has leveraged its values to the children. The brand has, through several platforms, built a relationship with school children who now believe in the brand as giving them the desired nourishment.

The most effective way to think of a brand is as an image that the audience remembers. The brand perception must be positive, relevant and memorable for the consumers. That is why Indomie has been the generic name for noodles in the market.

A brand is killed on a gradual basis if it fails to build positive perception in the minds of the consumers. Brands should maintain a positive image to remain relevant with the consumers.

To build positive perception, brands should focus on “what I stand for” and not “what I am”. There should be that compelling brand promise that resonates with the target consumers. Brands that build positive perception continually enjoy consumers’ loyalty.

Indomie has been a remarkable brand in the food industry. The brand has evolved to dominate the noodles market place due to its brand building activities. Indomie previously was a brand associated with children but has become a strong unifying brand for the family.

The Indomie brand evolved over the years as it has distinguished itself through favourable brand perception. The brand has consistently engaged in CSR and educational activities to position its distinct image. One major area is the sponsorship of activities in schools to build a strong relationship with the children. The Heroes award has also placed the brand on a pedestal, rewarding children who embark on heroic endeavours. Indomie became the generic name for noodles due to its strategic brand building efforts to promote a favourable brand image.

Brands should also evolve proven and tested brand building strategies to remain relevant to the consumers. Brand custodians should also make conscious efforts to find out what their brands represent in the minds of consumers. Consumers should be asked about their expectations and whether the brand delivers on its promise. Through this, the brand can align with the aspirations of the consumers to build a positive perception.

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ANALYSIS: Fiscal discipline as core economic programme

ANALYSIS: Fiscal discipline as core economic programme

The economic problems of Nigeria are easily identifiable. These are power, decrepit infrastructure, social amenities, agriculture, and absence of conducive environment for businesses to thrive. Not a few citizens believe that once these critical aspects are taken care of, other pieces will begin to fall into place and thus guarantee an improved quality of life. As expected, nearly all the political parties seeking elective positions have highlighted in one way or the other how their parties would tackle these redoubtable issues.

For Muhammadu Buhari, presidential candidate of the Congress for Progressive Change (CPC), his strategy is to build on what is already on ground and to expand the scope further. On the economy, the party promises to make Nigeria one of the fastest growing emerging economies in the world with a real GDP (gross domestic product) growth averaging 10 per cent annually and integrate the informal economy into the mainstream. Nigeria’s GDP currently thrives on an average seven percent annual growth.

The party also promises to embark on export and production diversification including investment in infrastructure; promote manufacturing and balance the economy across regions by the creation of six new Regional Economic Development Agencies (REDAs) to act as champions of sub-regional competitiveness. It plans to put in place a N300 billion regional growth fund (average of N50 billion in each geo-political region) to be managed by the REDAs, encourage private sector enterprise and provide support to help places currently reliant on the public sector, among other lofty plans for the sector.

On agriculture the party says it has plans to modernise the sector and change Nigeria from being a country of subsistence farmers to that of a medium- and commercial-scale farming nation and net producer of food. It also plans to create a nationwide food inspectorate division with a view to improving nutrition and eliminating food-borne hazards as well as inject an extra N30 billion into the agricultural sector to create more agro-allied jobs by way of loans at nominal interest rates for capital investment on medium- and commercial-scale cash crops.

The housing challenge

The party also proposes, without being specific, to amend the Constitution and the Land Use Act to create freehold/leasehold interests in land along with matching grants for states to create a nationwide electronic land title register on a state by state basis. To tackle the housing challenge of the country, it plans to create additional middle-class of at least two million new home owners by 2015 by enacting a national mortgage system that will lend at single digit interest rates for purchase of owner occupier houses. Managing director of Pison Housing Company Limited, a commercial real estate and housing finance advisory firm, Roland Igbinoba believes that successive governments have talked too much about the housing and finance sector and the claim by the CPC may not be different. “The pronunciation smacks of a lack of understanding of the housing and finance sector. They cannot provide two million units of housing by 2015.” According to him, the supply side value chain of housing and the demand side coupled with the absence of a housing policy makes such projections unrealistic. “These politicians need to engage experts who will develop a strategic framework and approach for housing as is being done in other emerging countries. Can they tell us how they will enact a national mortgage system? What procedure will they take to amend the Land Use Act?,” Mr Igbinoba asked.

Agriculture and power

For a country that has already spent N200 billion on the agriculture sector in the last two years, earmarking another N30 billion may just be an overkill. Yinka Odumakin, spokesperson of the Buhari/ Bakare Campaign Organisation said the difference this time is that the full amount would be disbursed judiciously. “PDP (People’s Democratic Party) has spent N200 billion on agriculture but much of this has been wasted. In our case, if we spend N30 billion, there will be a difference because the money will get to the people that actually need it.” On power, the CPC says it will generate, transmit and distribute from the current 5,000 – 6,000 MW to at least 15,000 MW of electricity by 2015, increasing to 50,000 MW by 2019 with a view to achieving 24/7 uninterrupted power supply by 2019 whilst also simultaneously ensuring the development of sustainable/renewable energy sources.

According to Mr. Odumakin, while the current government has spent huge sums on the power sector, the country is yet to record any appreciable progress in that area. “In our case, a contractor will not take government funds and have nothing to show. The major problem in this country is lack of fiscal discipline.” However, many Nigerians are still sceptical about the sincerity of politicians to deliver on their campaign promises. “If you ask me, I can’t see anything different,” said Mr. Igbinoba.

According to Mr Odumakin, with the CPC, Nigerians should expect the desirable change needed to make progress. “Nigerians have been getting promises from politicians who don’t mean well for the country. The difference this time is about trust of leadership, which Mr. Buhari offers. Nigerians know about his track record.” With barely a week to the presidential election, Nigerians would have to rely on the promises made during the campaigns to decide on their choice of candidate.

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Africa receives $40bn in remittances

Africa receives $40bn in remittances

African immigrants sent home over $40 billion (N6 trillion) in remittances last year, according to a new joint report by the World Bank and African Development Bank. The figure is down from $41 billion in 2008 and just over US$38 million in 2009, according to a similar report last year.

The report which covers r e m i t t a n c e s f r o m t h e Organisation for Economic Co-operation and Development, known as OECD, which comprises Eastern and Western Europe, advanced Asian and South American economies, and transfers from other African countries such as South Africa, also shows the pattern of disbursement of these transfer of funds. “Data from household surveys reveal that households receiving international remittances from OECD countries have been making productive investments in land, housing, businesses, farm improvements, agricultural equipment, and so on.” The report added that many migrants transfer funds to households in their countries of origin for the purpose of investment – 36 percent in Burkina Faso, 55 percent in Kenya, 57 percent in Nigeria, 15 percent in Senegal, and 20 percent in Uganda.

Investing significantly

According to the report,” households receiving transfers from other African countries are also investing a significant share in business activities, housing, and other investments in Kenya (47 percent), Nigeria (40 percent), Uganda (19.3 percent), and Burkina Faso (19.0 percent).” Education was the second-highest use
of remittances from outside Africa into Nigeria and Uganda, the third highest into Burkina Faso, and the fourth highest into Kenya.

The report, titled ‘Leveraging M i g r a t i o n f o r A f r i c a : Remittances, Skills, and Investments’, added that the annual estimated saving, usually held in foreign countries, by Africans exceeds $50 billion. “African governments need to strengthen ties between Diaspora and home countries, protect migrants, and expand competition in remittance markets,” said Dilip Ratha, main author of the report and lead economist at the World Bank.

The report estimates that Nigerian emigrants saved about $3.5 billion annually, as at 2 0 0 9, a f i g u r e w h i c h represents about 2 per cent of the country’s gross domestic product. “Most of these savings are invested in the host countries of the Diaspora.,” the report added.


Diaspora bonds

According to Ratha¸ Sub- Saharan African countries can potentially raise $5-$10 billion a year in Diaspora bonds. Countries with large diasporas in high-income countries that can potentially issue its bonds include Ethiopia,
Ghana, Kenya, Liberia, Nigeria, Senegal, Uganda, and Zambia in Sub-Saharan Africa and Egypt, Morocco, and Tunisia in North Africa.

“Diaspora bonds can be sold globally through national and international banks and money transfer companies.
They can be marketed through churches, community groups, ethnic newspapers, stores, and hometown associations in countries and cities where large numbers of migrants reside,” according to Ronan McCaughey of the Laferty Group, a United Kingdom-based financial research and advisory services firm, remittances are important determinants of growth in West African countries”

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US supports INEC with N5.25b

US supports INEC with N5.25b

The United States ambassador to
Nigeria, Terence McCulley, has revealed that his country, through the
U.S Agency for International Development (USAID), and the British
government, through the DFID, has committed $35 million (N5.25 billion)
to help support credible national elections through the provision of
technical support to INEC.

Mr. McCulley, who spoke at a forum on
democracy and good governance jointly organised by the US embassy and
its UK counterpart in Abuja, yesterday said free, fair, and credible
elections are an important part of the process.

He urged Nigeria to take the necessary
steps towards achieving its potential by embracing democracy and
strengthening the institutions, practices, and values of democratic
governance.

He, however, acknowleged Nigeria as an
emergent force on the world stage, demonstrating its economic capacity
and engaging the world as a leader in ECOWAS and at the UN.

“Democratically governed nations
deliver safer, more just, more prosperous lives to their citizens,
which if strong, are more likely to secure, deter aggression, expand
markets, promote development, and combat terrorism and crime,” he said.

He said his country is not seeking for
a particular formula for a democratic construct, because “democracy is
as diverse as the global community.”

Mr. McCulley, who noted the challenges
faced in the botched National Assembly elections, said the underlying
challenge remains to conduct peaceful, free, fair, and transparent
elections.

The ambassador, who said the national
elections present a golden opprtunity for Nigeria to demostrate lasting
commitments to democratic values and institutions, warned the political
leadership and all those who aspire to lead, to refrain from engaging
in inflamatory, rhetoric, or supporting acts of intimidation.

“Violence has no place in a democratic
society,” he said, calling on all political parties to respect the
results of these elections.

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Rape is a hate crime

Rape is a hate crime

Our nation was,
last Tuesday, shocked by the alleged rape of a 23-year-old female
National Youth Service Corps member by a traditional ruler in Osun
State. The young woman, according to her petition to the police and the
management of the NYSC, got close to the king after she offered to
provide computer appreciation skills to some students in the town where
she is carrying out her national assignment.

The king reportedly took
her to one of his private houses in the state capital, after offering
to take her to her residence, and forced himself on her after
threatening to kill her if she didn’t yield to his demands. The police
and the management of the NYSC have launched an investigation into
this. But the king isn’t talking, yet. It is, therefore, hard to get
his rendition of the shoddy events that occurred between him and the
young woman.

Nevertheless, we feel strongly for this young woman and
salute her courage in coming out to narrate her experience. One of the
hardest things for survivors of rape to do — and a lacuna that rapists
always tend to rely on and exploit — is dealing with the shame that
could trail the confession of being violated. Women’s rights activists
and security officials have indeed been encouraging people — male and
female — who might have been violated, to come out and shame their
abusers. This is a good development and should be taken to heart,
especially in a conservative society such as ours.

The other thing
working for rapists is the difficulty in securing judgment by
survivors. The scale is tipped in favour of the defence in such
instances, partly because the bar is high. Unless she has a good lawyer
and well-prepared medical report, the youth corps member in this latest
episode might find it hard to get her alleged violator punished. It is
hard to get figures on the frequency of rape in our country, and that
is not because the rate is low.

Plus, she is up
against a traditional ruler and chances are that the local authority
might close in to protect the man. The fact that the police is yet to
announce its findings — assuming it has really questioned the king as
it claims it is doing — is a worrying sign. It is also possible that
officials of the state government are too busy to have noticed the news
— or are waiting for the police report before they move against the
king. But it will be hard to sweep this under the king’s crown.

Equally worrying
is the routine harassment of youth corps members. These young
graduates, devoting one year of their lives to the service of their
country, often find themselves adrift, neglected and sometimes abused
by the system that should be their protector. Several have been killed
and maimed in the course of the service. It is quite plausible to
expect that many more would have been subjected to bodily violations as
well — and rarely have any of their attackers been sanctioned by the
authorities.

The NYSC needs to do more to secure the lives and limbs of the young
men and women in its care. Mere platitudes, as is the practice when
corps members are assaulted, will no longer do. If the management of
the scheme needs stronger legislation, then they should make such a
case before the National Assembly. It is also evident that Nigeria
needs a more robust system of dealing with rapists. Law enforcement
agencies must be on board in the fight against this physical and
emotional defilement, and the National Assembly, when it is
reconstituted, needs to provide the nation with stronger legislation to
protect rape survivors. The next rape victim could be anyone’s male or
female ward or relative.

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BUSINESS AS USUAL: The other face of corruption

BUSINESS AS USUAL: The other face of corruption

Which is the lesser
evil? Incompetence or corruption? When I recently posed this question
to a small group of friends, there was no unanimous answer. Of course,
there were many who chose to toe the nuanced path by insisting that
corruption and incompetence are comfortable bed fellows and so cannot
be divorced from one another. While this is likely spot on, it does not
always hold true. It is very possible to have integrity and still not
score highly on competence. An obvious case in point is the recent INEC
logistics fiasco.

INEC certainly
deserves commendation for being committed to ensuring a free and fair
process; even postponing the elections to ensure that this goal is
achieved. However, while we commend them, the lessons learnt should not
be allowed to get lost in translation. The understanding this year was
that INEC’s resolve and commitment towards ensuring free and fair
elections would deliver the goods. Alas, we now know that the real
world is not that simple.

Just after the
controversial April 2007 elections, former president, Olusegun
Obasanjo, sat down with Al Jazeera’s senior Africa correspondent,
Andrew Simmons, in an exclusive interview where, among others, he
defended the veracity of the 2007 elections. Of course, his defense had
little credibility but his commentary had a few gems that, in light of
our recent experience, should have been given more credit.

When asked by Mr.
Simmons why the elections were so blatantly unfair and why so many
people were not able to vote, Mr. Obasanjo responded that, of course,
he wanted everybody to vote but that they couldn’t because of problems
with logistics. At the time, many Nigerians (especially those who
watched the interview online) laughed his comments off and for good
reason, since we all know with a certain degree of confidence that the
elections were flawed mostly because they were rigged. However, in
truth, they were flawed not only because they were rigged but also
because of faulty logistics. There is a reason why corruption is not a
synonym for incompetence. The absence of one does not automatically
solve the other. Four years later, we have attempted to solve the
corruption problem with the appointment of Attahiru Jega but the
logistics problem is still with us in its full electoral glory.

From our recent
experience, it is safe to conclude that being a man or woman of upright
convictions is not all it takes to be a good leader. You might mean
well, but can you execute effectively in an uncertain terrain such as
Nigeria? This is not a question to be scoffed at but one that should be
included in whatever interview questionnaire is drafted for Nigerian
leaders in all spheres of the polity.

I am tempted to
say, though, that graduating from having to deal with problems of
corruption to problems of incompetence represents, in some way, a step
forward in our political evolution. Like many have noted since the
postponement, in the past, the lack of election materials would have
led to forged results. At least, now, they have led to delayed
elections. This is progress. Or is it?

In addition, it is
becoming clearer that as Nigeria evolves politically, we might
increasingly begin to need to make a choice between several kinds of
leaders:

Leaders who are competent yet corrupt.

Leaders who are not corrupt but yet are incompetent.

Leaders who are both incompetent and corrupt.

Leaders who are not corrupt and who are also competent.

Though the last leader is the obvious ideal, he or she is often so
elusive that we might often have to make do with one of the first three.

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EXCUSE ME: Not so fast, Prof

EXCUSE ME: Not so fast, Prof

Are you there,
Prof? Well done, eku election o, e pele o, eku ise o, as we tell people
that are working very hard and sweating from all unimaginable parts of
their bodies. I really don’t feel like saying much today, I just want
to encourage you and tell you it is well. When situations stink to the
high heavens in Nigeria, like horse poopoo, we crack our fingers, stare
each other in the face and say, “It is well”.

That much I can
tell you, my dear professor: it is well. Don’t be discouraged. I cannot
imagine how you are handling this knotty situation right now, because I
know how I’ve been praying against anger since last Saturday. You
cannot imagine how many expletives I have released in the middle of
conversations. But, it is well.

I specially want to
commend your efforts so far. We seem to forget that not very many
people volunteer to carry away a decaying corpse so that the community
can breathe some fresh air. But once you do, you must not complain
about the smell or even attempt to wiggle your nose in disgust. So,
welcome sir, to our square filled with political decay. Ah, one more
reminder before I move on — your job is like that of a night soil man
on duty; he never gets discouraged no matter how much his bucket
stinks. You get the picture…or smell?

We well-meaning
Nigerians are grateful because we know the elephant you are carrying on
your head is unusually heavy, so you must not look back. We may have
said some hurtful words to you when Goodluck Jonathan gave you bags and
bags of billions of naira, but we were only trying to warn you to shine
your eyes. We screamed and stamped our feet on stones in protest yet
the president loaded you up like a dice. As if he knew you guys were
going to use the money the way a two-year-old uses tissue paper. Nobody
can blame the president now for not giving you all you requested, so
you have to perform, Prof.

Before I continue,
let me quickly give a shout out to President Jonathan, for being the
first president who can’t be blamed for causing an ongoing election
quagmire. Okay, Prof, let me stop rambling and cut to the chase. What
is this rumour I am hearing about you contemplating resignation? It
better not be true o, because you don’t cut a king’s hair halfway and
say you want to go and use the toilet. Mba! This bone that is caught in
our national throat must be removed, because you gave us warranty and
guarantee when you were given the billions.

We Nigerians are
tired of buying cars without engines, with our hard-earned money, and
when such cars don’t work we are forced to go buy engines separately.
This time around, this car must work or else nobody is going anywhere
o. Don’t be offended by my words, Prof; you yourself know that we
ordered pounded yam and your people are trying to give us ikpakpa
beans. And you want to leave us? Who will clean up this mess?

We Nigerians know
you are not a magician; you have said so many times. But if you have to
take a quick course on how to be an INEC magician, there is still
enough money left with INEC to pay for it, sir. Because this process
must be seen to a reasonable conclusion and we don’t want any other
midwife to birth this overdue baby for us. And don’t think for a minute
that we are blaming you one bit. We aren’t fools. We know you couldn’t
have ‘flopped’ up (readers you can add your own choice word there, my
editors would have deleted my original pick) all by yourself. We know
there are little foxes spoiling the vine all over the country.

It is because of
these heartless and rudderless little foxes in INEC that we would like
you to tarry a little longer. After you have managed to salvage what is
left of our elections, call a closed door meeting of all your staff.
The commissioners, to the cleaners, should be locked up in a room while
you hold a pump-action and say, “Na who among una fall my hand? If
nobody speaks up now, we are not going anywhere anytime soon to go
spend the money you made from sabotaging my efforts”. If nobody
answers, well, you know how they do in the movies: shoot the ceiling
and let some cement and sand and asbestos rain. I am sure many will
confess how they lied to you blatantly.

Okay, Prof, that might be a bit too gangster. That was my anger
sneaking up on me again. Since the president has asked us to shun
violence during this period, I will beg you to take a deep breath and
find us a solution fast. But no sinners that ruined last Saturday must
go unpunished though. I have to go now. The president said we should
pray and I need to alert your fellow Prof, Dora, to book a million and
one novena Masses for tomorrow. Don’t forget to vote tomorrow, folks!

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FORENSIC FORCE: Buhari and the northern elite

FORENSIC FORCE: Buhari and the northern elite

For many citizens
planning to vote the Jonathan/Sambo ticket in the presidential
elections, the issue is not about what the ticket has to offer or due
to any sterling performance. The issue is not whether the ticket is
particularly inclined (or even desirous) of fighting corruption. They
will not be voting for Goodluck Jonathan because he has any clear
vision of how to rebuild infrastructure, revive ailing industries or
restructure the country. They will be voting for one reason: it is the
time of the south. They argue, correctly, that the north has produced
more leaders than other regions without much impact. For these people,
no matter how bereft of ideas and colourless Mr. Jonathan and his dour
deputy may be, they will vote him because it is ‘our turn’. These
people are right. The north has produced more leaders and has been in
power longer than other regions. The governments of Shehu Shagari
(1979-1983), Ibrahim Babangida (1985-1993), Sani Abacha (1993-1998) and
Umaru Yar’adua (2007-2010) are best forgotten. To those not familiar
with the idiosyncrasies of the region, the ‘north’ is one huge mass of
people who have dominated the political space, especially the
presidency, to the near exclusion of other zones. To them, the death of
late Yar’adua and the subsequent ascension of then vice president
Jonathan to the presidency was a ‘divine’ coup and poetic justice of
sorts. The idea of willingly relinquishing the presidency so soon, to
another northerner, is an anathema. No one should question their
rationale or judgement. It is one of the beauties of democracy that
people can vote for any, every, and no reason.

However, beneath
the ‘it is our turn’ justification lies the barely hidden desire to
castrate the north politically. In this calculation, if Mr. Jonathan
wins the election and quits (very unlikely) in 2015, it will then be
the turn of the southeast to produce the next president. This is the
grand vision to politically emasculate the north. But the question is,
which north?

Are they referring
to the north of Ibrahim Babangida, Aliyu Gusau, Atiku Abubakar, Adamu
Ciroma, Barnabas Gemade, Solomon Lar, Bello Mohammed Halliru, Samaila
Sambawa, the Sarakis, Ibrahim Mantu, David Mark, Ahmed Makarfi, Jerry
Gana, Sarki Tafida, Jonathan Zwingina, Mukhtari Shagari etc? By
‘north’, are they referring to the emirs, chiefs and traditional
institutions or the retired military generals and other elite in the
region? If the answers to these posers are yes, then they have missed
the mark.

There is another
north. There is a north that has nothing to do with the usurpation of
political and economic opportunities to the exclusion of other
Nigerians. There is a north that is poor, hungry, illiterate and devoid
of hope. There is a north that is as much a victim as the south of the
corruption and arrogance of these narrow clique of northerners that is
often presented as representing the entire region.

For this north, the various administrations headed by northerners
have not resulted in better lives, education or improved opportunities.
This north does not send its children to school in the United Kingdom,
United States and other locations while local schools are
systematically ruined. This north does not fly to Europe or America
every fortnight for medical checkups or shopping sprees in Dubai. This
north does not keep bank accounts in London, New York, Dubai, South
Africa, Jordan, Beijing and Hong Kong; they own no bank accounts at
all. This north does not allocate all the best positions in the country
to its children, qualified or not. There is a north that simply wants
change. And that is the north coming out to speak. So when we see
millions of people trooping to catch a glimpse of Muhammadu Buhari, the
presidential candidate of the Congress for Progressive Change, it is
not because they have anything against Mr. Jonathan. The problem they
have is the emissaries he has sent to woo their votes — the same people
that have systematically impoverished the region and the country.

Northern elite despise Buhari vehemently because they know he will
destroy their power base and end their corruption and nepotism. For
those voting Mr Jonathan just to defeat ‘northern domination’, the
twist is that a Jonathan presidency would actually further enrich and
empower these reviled northern vultures because Mr Jonathan needs them
(or thinks he does). The ultimate irony is that the real key to
eliminating the power base of this corrupt and arrogant northern
political class lies with electing a northerner.

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These stakes are too high

These stakes are too high

Over the past few
days, the Independent National Electoral Commission (INEC) has appeared
to be working very hard to deliver elections that will not disappoint
Nigerians as terribly as the cancelled elections of April 2.

For one, there has
been a series of engagements with the media and civil society
organisations over the past week, seeking to explain the events that
led to the cancellation, the challenges to the process that remain with
logistics, vendors and personnel, and the commission has admirably
worked on a transparent process that can lead to a broad-based network
of support on Saturday.

Yesterday, the
commission showed its command of the situation by announcing the
postponement of the scheduled legislative elections in 13.76 per cent
of 109 senatorial districts and 13.33 per cent of 360 federal
constituencies, In Ebonyi North, Ekiti North and South, Sokoto North
and others, elections have been postponed to April 26.

The challenge,
after the last cancellation, isn’t just free and fair elections – the
challenges now are functional elections that don’t end up doing
themselves in by a paucity of project management efficiency.

A few questions
have been identified by many sections of the media and civil society
that bear repeating as we move into tomorrow.

One is the pesky
matter of INEC’s saboteur-vendors: it is worrying that INEC did not
immediately identify the printer vendors concerned, while it went ahead
to lavishly blame same. Government agencies have a duty towards
transparency especially one so sensitive. Who is this vendor and what
are the steps taken to ensure that the vendor does not get away with
this? Is there a reason why this information has not been made public?
Accountability, after all, must follow transparency.

But beyond that is
the all-important issue of the Voter Register. Considering the fact
that many names have been omitted from the accredited list of voters,
what measures have been put in place to rectify this problem in the
polling units across the country – and avoid creating a situation where
legitimate voters are unable to vote? How, also, would independent
observers be able to verify voters?

Then there are
ballot papers that came deformed in many parts. This included omitted
candidates and omitted party logos. Has INEC provided a roadmap to
engaging this problem? If it has, what exactly has been done to assure
Nigerians before the elections – as this is clearly an invitation to
contentious post-election litigation?

Communication is
also another issue. INEC – despite its engagement with civil society
groups – has been unable to evolve a system to make use of voters’
contact details, especially phones to be able to communicate with
Nigerians efficiently or for that matter with polling officials. Is it
impossible for this to have been corrected in the past week?

Tied to
communication, we wonder if INEC has worked out a collaboration with
telecom regulators to ensure that, as services like ReVoDa the
Ushahidi-based ReclaimNaija.net involved in citizen reporting are
mobile-phone based, telecoms providers are able to ensure stable
service to help prevent and pre-empt rigging and violence. A failure to
do this at this time shows that INEC has yet to take advantage of the
immense human and other resources that it has ready access to.

It is also a shame
that youth corps members’ welfare is still an issue – including
non-payment or inadequate payment of allowances and, in cases, a
complete inability to see that the welfare and conduct of these young
people is directly related to polling unit transparency.

And what about
security? There has been no sophisticated system, as far as we can see,
to ensure security different from elections before this. Flooding the
streets with police officers – many of whom are already beholden to the
ruling parties in their states – is not enough. While security belongs
with the police, it is not too much to expect that INEC build a synergy
with the force to ensure that snatching of ballot boxes, intimidation
of youth corps officials and other ways of promoting insecurity are
avoided and engaged.

These are answers that INEC is yet to provide effectively while it
continues to assure of its capacity to run these elections tomorrow and
over the next few weeks. We are very uncomfortable with this reality,
but there is almost nothing that can be done but to trust that Mr. Jega
understands the challenges ahead of him and the consequence of failure.
The stakes are now too high for INEC – another failure will be
unacceptable.

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