Archive for nigeriang

Slumped against the ropes

Slumped against the ropes

Boxing, the noble art of self-defence, was at some point in time in Nigeria the undisputed king of sports. It had immense following among the populace and boxers, especially the successful ones among them, enjoyed cult followership from fans who just couldn’t get enough of them.

In addition, there were others who opted for the professional ranks and dominated their respective weight categories. These included the legendary duo of Hogan ‘Kid’ Bassey and Richard Ihetu, more popularly known as Dick Tiger.

Both fighters didn’t rest on their achievements within the Commonwealth. They extended their dominance beyond this radius and ended up becoming undisputed world champions, Bassey at featherweight and Tiger in both the middleweight and light heavyweight classes.

Bassey, who back in 1950 at the age of 18, and still in high school, became the youngest boxer to win the national flyweight title, achieved his world title feat back in 1957 when he defeated Cherif Hamia, a French-Algerian in Paris and went on to defend the title twice before losing it two years later to America’s David Moore, in a fight that turned out to be his last. He quit professional boxinga afterwards.

For his part, Tiger became world champion in 1962. He claimed the then vacant WBA middleweight title after defeating Gene Fullmer over 15 rounds in a bout decided in San Francisco, California.

He held on to the title until December 1963 when he lost on points to Joey Giardello but reclaimed it, along with the WBC title, two years later with a 15 round unanimous decision victory over Giardello.

He lost both titles to Emile Griffith in April 1966 and thereafter stepped up to the light heavyweight category and by May of the following year stopped Roger Rouse in the 12th round to become the WBC and WBA light heavyweight champion of the world.

The nearly men

Besides Bassey, who died in 1998, and Tiger, who died in 1971 at the age of 42 – a year after his retirement from the sport, Nigeria also produced other world champions such as the Owerri-born Herbert Maduagwu, better known as Herbie Hide, and the Lagos-born Henry Akinwande who both temporarily held the WBO equivalent of the heavyweight crown at separate times in the 90s.

In recent times, Samuel Peter has joined the growing list of Nigerians to have won a world title after he claimed the WBC world heavyweight title in 2008, and there’s also Segun Ajose who is the current Commonwealth light welterweight champion.

Success hasn’t been limited to the professional ranks alone. The country has also produced champions in the amateur cadre such as Eddie Ndukwu, a two-time Commonwealth gold medallist in the bantamweight and featherweight categories; Nojeem Maiyegun, who won Nigeria’s first Olympic medal at the 1964 Games in Tokyo; Isaac Ikhuoria, who won a bronze medal at the 1972 Olympic Games in Munich; and Davidson Andeh, who became world champion at the 1978 World Boxing Championships in Belgrade.

Peter Konyegwachie also won a silver medal at the Los Angeles ‘84 Olympics, a feat that was replicated eight years later at the Barcelona Olympics by the duo of David Izorintei and Richard Ibenegu, while Duncan Dokiwari won a bronze at the 1996 Olympics in Atlanta.

Disasters and near disasters

But it hasn’t been all smooth sailing as a lot of Nigerian boxers have seen their campaigns ending in disappointments as was the case with Obisia Nwankpa, who lost to WBC light welterweight champion Saoul Mamby in a title bout decided at the National Stadium, Lagos. So was the case with Joe Lasisi, who lost a shot at the WBA light heavyweight crown, along with his unbeaten record, when he suffered a 7th round knockout loss to Virgil Hill in North Dakota in May 1989.

At the moment Nigerian boxers particularly those in the amateur ranks have become cannon fodder for their opponents in international sporting competitions. Worse still, is the state of facilities were these boxers are trained. They are decrepit and so outdated that it is amazing that they have not been phased out.

And that appears to be what lies in the horizon for boxing in Nigeria unless, in the opinion of respected boxing coach Joe Mensah, certain things are put in place.

“There must be conducive atmosphere for sponsors to come in. Where it concerns government is for them to put facilities in place. But, as at today there is no facility for boxing across the country, and the administrators are comfortable with the situation,” Mensah told a local newspaper.

“We really need the Federal Government to do more for boxing to develop in the country. The sport is going down by the day. The administrators should endeavour to build boxing gymnasiums in the geo-political zones in the country. With that the sport would go places.”

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Delhi Games at last

Delhi Games at last

Despite the negative publicity it received over the past few months, the 19th Commonwealth Games will actually take place in New Delhi, India.

Seven years ago, the sprawling city of over 18 million inhabitants was awarded the hosting rights to what started out 80 years ago in Hamilton, Canada as the British Empire Games.

But rather than showcasing the rich cultural heritage of the second most populated country in the world, the Commonwealth Games has only extensively highlighted a country bedevilled by corruption, in which there is a huge gulf between the poor and the rich.

Besides the corruption and poverty – according to the United Nations, by 2005, 42 per cent of its 1.2 billion inhabitants lived below the World Bank’s international poverty line of $1.25 a day, there’s also the case of missed construction deadlines as well as the threat of a attacks from terror groups.

In the past few weeks, reports of dubious construction certificates were proven when a footbridge at the main stadium collapsed injuring many workers.

Corrupt Games

Just last Wednesday, a Supreme Court justice in Delhi said corruption was rampant in the Commonwealth Games and that the event will turn into a source of self-enrichment for many involved in organising the Games.

A report in the Times of India newspaper even went as far as reporting that Suresh Kalmadi, the organising committee’s chairman, was “an inept organiser” who has filled his committee with his buddies, 19 of whom have employed family members.

Most employees within the organising committee were not properly qualified for their positions but were “selected on the basis of being wives, children, nephews and relations of persons who run Indian sport,” the newspaper reported.

Not prepared to sit back and take all the blame, Kalmadi accused the Commonwealth Games Federation chief executive Mike Hooper of doing nothing in his four years as a temporary Delhi resident.

Hooper, a New Zealander, has reportedly been living the high life at the expense of the Indian government over the past four years but was recently accused of insulting Indians by saying Delhi’s “population hazard” hampered the organisation of the Games.

Terror groups

An even bigger threat to the Games than the feud between the two, even bigger than the unhygienic conditions inside the unfinished athletes village or the venomous cobras that have been found at the athletes village, is the ever looming threat of attacks from terror groups.

The Times of India reported that last week, a Pakistani journalist known for his links to the Pakistan intelligence complex met an Indian diplomat in Islamabad to say that he had spoken to Ilyas Kashmiri, leader of Al Qaida’s Pakistan-based 313 Brigade. According to the journalist, Kashmiri threatened an attack in India during the Games.

Indian and other foreign security agencies went into overdrive to assess the threat. But officials argued that there was none of the signs that were evident in the run-up to the 2008 Mumbai attacks, which lasted for four days between November 26-29, killing at least 173 people and wounding at least 308.

On Thursday, the government officially warned Delhi Police and other security agencies, as well as security officials of each participating team, about this new “information”, which led to a stern warning from the Indian home secretary Gopal Pillai to the Pakistani high commissioner Shahid Malik that any terror attack in India during the Commonwealth Games traced back to Pakistan will essentially be treated as a hostile act.

Malik was reminded of a threat by Kashmiri earlier this year that athletes coming for the Commonwealth Games would be targeted by his terror group. Kashmiri had also threatened to attack the country’s top cricket league – the Indian Premier League – and the World Cup hockey tournament in Delhi but no attacke took place.

Nevertheless, the Pakistani government are also not taking the report lightly. The Daily Times of Pakistan reported on Thursday that Pakistan’s Interior Ministry, along with various security establishments, are in a “state of panic” regarding the threat, which might jeopardise the already strained relations between both countries.

Even if the terror threat is not “credible”, Indian agencies believe this could be another tactic to spread fear.

Hopefully, the more than 100,000 security officials, including elite commandos, provided by the Indian government for the Games should be able prevent any attack during the event.

Withdrawals take shine off Games

Many also hope that once the Games start, the negativity surrounding it will become a thing of the past and that the focus will be on the athletes. But there are doubts regarding such a possibility as many of the best athletes in the Commonwealth will not participate.

They include the world’s fastest man, Usain Bolt and his predecessor, Asafa Powell, as well as five high profile Kenyan athletes – Olympic 1,500m champion, Asbel Kiprop; world 800m record holder, David Rudisha; world 10,000m champion, Linet Masai; former World marathon champion, Luke Kibet; and Commonwealth Games 800m champion, Janeth Jepkosgei.

Australia’s world discus champion, Dani Samuels and England’s triple jump world champion, Phillips Idowu, as well as Olympic 400m champion, Christine Ohuruogu, and most recently South Africa’s high-profile world 800m champion, Caster Semenya, have also pulled out of the Games.

Injuries, security and health reasons have been cited by many of the athletes as reasons for their withdrawal.

Their absence notwithstanding, the Games will be held, as scheduled. Probably, the only fear as the apprehensive world awaits the opening ceremony is whether spectators will be able to fill up the venues and cheer the athletes to glory as thousands of Games tickets remain unsold.

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A writer’s panoramic view of Nigerian Sports 50 Years on

A writer’s panoramic view of Nigerian Sports 50 Years on

Doesn’t it just hurt to hear people say that American swimmer Michael Phelps, who won eight gold medals at the Beijing 2008 Olympics, has won more Olympic gold medals than your country?

To be fair, Nigeria didn’t start to participate in the Olympic Games until Helsinki in 1952, eight years before our independence. In our first decade as a sovereign nation, we won our first Olympic medal, bronze in boxing courtesy of Nojeem Maiyegun.

Impressive as it is, Maiyegun feat was by no means Nigeria’s finest moment in boxing. Hogan “Kid” Bassey and Dick “Tiger” Ihetu in 1957 and 1962 respectively won world titles in professional boxing.

Many people may not know this, but our great leaders at the time were also keen sport-lovers. Nnamdi Azikiwe was even a boxing referee. As premier of the Western Region, Obafemi Awolowo built Liberty Stadium, which, at the time, was as good as any in the world in terms of standards and beauty, if not in size. Up to the 1980s, his newspaper, the Sunday Tribune, was the go-to source for anyone who wanted to know the result of his football team the previous day. Long before the Nigeria Football Association secretariat received the results, the Sunday Tribune published it.

In the 1960s, though, the Commonwealth Games seemed to be the only arena where we could boast of winning gold medals and setting records.

Golden Oshikoya

The All-Africa Games of 1973, which we hosted, was Nigeria’s coming out party. Having earned more money from oil than we knew what to do with, we built a brand new sport city, not just a stadium, in Lagos to host the games. Whereas, even today, Wembley Stadium in London can only host football matches, our sport city had it all: tartan tracks for athletics, swimming pools, training pitches, indoor sport hall, etc. All was contained in one venue.

To crown it all, our golden girl, Modupe Oshikoya rose to the occasion. Although we did not top the medals table at the end of the games, we did win the football gold medal, which was just as valuable.

Apart from Davidson Andeh who won the world amateur lightweight boxing title, our boxers failed to achieve much in the 1970s. Once again, we found our level in the Commonwealth where we had champions like Eddy Ndukwu and Obisia Nwankpa. As boxing slumped against the ropes, football gained prominence. On the national level, IICC Shooting stars of Ibadan and Rangers of Enugu were the two dominant forces.

At the end of the decade, Rangers narrowly failed to win the most coveted club trophy of them all: the Champions Cup. An own-goal scored by Thompson Usiyen saw us lose to Tunisia at home and fail painfully to qualify for the World Cup of 1978. It was just as painful as the decision of our government to withdraw what some regard as our strongest team ever from the Olympic Games of 1976. It deprived athletes at the peak of their careers like Charlton Ehizuelen the chance of an Olympic medal.

However, the cause was noble: the independence of South Africa and Namibia. In 1977, Christ the King’s College of Onitsha won the “World Cup” for secondary school students, the first time ever that Nigeria was to win at this level.

1980 began so well for Nigeria, as we won the African Cup of Nations for the first time. The core of our players came from IICC, Rangers and Bendel Insurance. Soon enough, we were brought back to earth by our dismal failure at the 1980 Olympic Games in Moscow. We didn’t win a single medal, but came back with enough sex scandals to keep Professor Osagie busy investigating thoroughly, at the end of which some athletes were banned for years.

Our hopes were raised ahead of the 1984 Olympics in Los Angeles. But our athletes failed woefully. It was left to boxing to rescue us again as we came home with silver and bronze medals in this event. The successes and failures of our sports in the 1980s, although we didn’t know it at the time, were to shape our football forever.

For example, the successes recorded by our junior players in teams like YSFON and Samco Stars of Benin against opponents from “superior” European countries and Brazil gave them lots of confidence when they became seniors.

The Duke of Wimbledon

The 1985 victory of our U-17 team at the inaugural World Cup for teams at that level is also worth mentioning. At about the same time, boxing was in a slump as Obisia Nwankpa had lost his world title fight to Saoul Mamby in Lagos; we had lost virtually all our Commonwealth champions and Davidson Andeh had been knocked out in America. On the positive side, Nduka Odizor won Ogbe Hardcourt Tennis Championships in Benin-City and got rave reviews for his Wimbledon performances, earning himself the nickname “The Duke of Wimbledon” from the British press. In table tennis, the likes of Sunday Eboh, Kasali Lasisi and Olawunmi Majekodunmi were top of the African charts.

As far as football is concerned, the 1990s were the decade Nigeria realised its dreams. Under the tutelage of Dutchman Clemence Westerhof, it won the African Cup Of Nations in 1994 and qualified for the World Cup for the first time. The team put up a gallant performance before losing to eventual runners-up Italy in the second round. A year earlier, Nwankwo Kanu and co had won the U-17 World Cup for Nigeria. At the 1996 Olympics, Nigeria won its first-ever gold medal through Chioma Ajunwa in the women’s long jump event. The biggest surprise of all was the way our football team won the gold medal, beating Brazil and Argentina along the way. The moment was as sweet as when Mary Onyali led the women’s 4×100 metres relay team to the bronze medal at the 1992 Olympics, thus becoming the first Nigerian women to win Olympic medals.

BCC Lions of Gboko won the African Cup of Cup Winners in 1990, coached by Shuaibu Amodu.

Apart from Samuel Peter becoming world heavyweight boxing champion, Nigerian boxing remains in the doldrums this new millennium. The final of the 2000 African Nations Cup was lost to Cameroun.

In 2002, our national team performed woefully at the World Cup, returning home with just one point, a feat repeated in 2010. In fact we are yet to win the Nations Cup this decade, a feat we achieved once each in the 1980s and 1990s.

However, in Beijing we may have discovered a new golden girl in the person of the multi-talented Blessing Okagbare, who won the bronze medal in the long jump. She seems to be a combination of Mary Onyali and Modupe Oshikoya.

What do 50 years of Nigerian sports look like?

Like the nation itself, it is fair to say that the country is yet to reach 50 per cent of its potential. Imagine what could have happened if we continued with the successes of great administrators like Mid-West State Governor Samuel Ogbemudia in the 1970s: we would have sport cities all over the country, square pegs in square holes in terms of sport administrators, incentives like scholarships for athletes and development from the grassroots.

Sports remain the glue that binds us together as a nation. When we play, we don’t care where the goal scorer or captain was born.

Still, one can’t fail to mention that the northern parts of the country are lagging behind. It is high time sports administrators in these parts of the country buckled up. If we want the next 50 years to be better than the last, we have to build and maintain sports facilities across the country, stop over-emphasizing football to the detriment of other sports, provide incentives for our sportsmen, put selfless and competent people in charge of sports and return to the grassroots. If we do all that, the future will be bright. One passing thought: it took 11 players on the pitch and at least five reserves to win Nigeria a football gold medal in 1996, while the USA needed just one man, Michael Phelps or Carl Lewis, to win eight gold medals in swimming in Beijing 2008 and four at the 1984 Games, respectively. In other words, the swimming pool and the tracks are where the Olympic medals are.

That’s where we should invest our resources. Happy Birthday, Nigeria.

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Ghana celebrates Nigeria’s Golden Jubilee

Ghana celebrates Nigeria’s Golden Jubilee

Nigeria’s much-anticipated Golden Jubilee Independence anniversary, which took place on Friday, was marked by nations and people around the world.

In Ghana, the Accra Polo Club lined up a series of activities to mark the event. As part of the festivities, the club’s best players will take on their Nigerian friends and business associates this evening in a Golden Jubilee Polo game that is guaranteed to be one of the biggest events in Ghana.

Michael Mahama, Captain of the Accra Polo Club, disclosed this in the Ghanaian capital city.

“This is in furtherance to our resolves to wish all our Nigerian brothers and sisters a befitting Independence Anniversary,” Mahama said about the highprofile annual competition between both countries.

“We also want to use this august event, to rejoice with Nigerians and the Nigerian business community in Ghana on this milestone and it is our collective hope that this golden jubilee celebration will further cement our bond of friendship and further the popularity of the noble game of polo among us.” The Accra polo captain, fondly called Energy by his friends, urged the Ghanaian sporting public to rally behind their team. The ‘crack Ghanaian squad’ has such big names like, Jamil Ibrahim, Sulemana Iddrisu, Eric Gene and Harold Awuah Darko in its lineup.

Though he did not disclose the list of Nigerian friends invited for the game, it was gathered that the invited Nigerians include top players like Damian Duncan, Musty Fashinro, Kehinde Sanyawo and Kola Karim.

The Nigerians won the event last year and are looking forward for a repeat performance, but Energy has promised that Ghana will exact a sweet revenge this time round.

The independence anniversary clash will be preceded by a curtain raiser pitting junior teams from both countries; that are all products of Oho Sports Development Academy funded by Ahmed Dasuki.

Kaduna weighing in

While the Accra Polo Club, which nestles off the runway of the Accra airport, is hosting the game, the legendary Murtala Mohammed Square in Kaduna will be bubbling with activity as the polo fraternity treat Nigeria’s Vice President Namadi Sambo to a special Golden Jubilee polo event.

At the last count, eight battle-ready teams, complete with all the big names of Nigerian polo, from Kaduna and Katsina were confirmed for the two days event expected to climax with fanfare this evening.

According to Kaduna Polo Club Captain, Ali Hassan, four teams – IMAD Oil & Gas, Petroland,

BJ Ultimate and Katsina Masanawa, will battle for the event’s biggest prize, the Vice President Cup.

The Vice President Golden Jubilee Championship is sponsored by Imad Oil $ Gas Group, with the quartet of Imad Shipping, Maigidi BBC, Micro finance Bank and Katsina IT Sec.

Kaduna Polo Club Vice-President, Mohammed Babangida will lead Imad Oil & Gas team comprising, Ibrahim Kankia, Ibrahim Abba and Abubakar Dagazau, in their quest for the VP Cup, while visiting Katsina Masanawa is banking on, Lawal Mangal, Ado Madawaki, Tijani Hassan, Aminu Gagare for the same laurel.

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Basketball hoping to rebound

Basketball hoping to rebound

Basketball has over the years become one of the most popular sports in Nigeria. Although not as popular as football, it is played in every part of the country and has come a long way since it was first introduced in educational institutions as far back as the 1930s.

By 1965 the first inter-regional basketball championship took place in Lagos but it wasn’t until the mid-80s that Nigerian basketball was exposed to the outside world following the exploits of Akeem Olajuwon in the United States of America.

After an illustrious college career with the University of Houston, in Texas, Olajuwon was drafted into the National Basketball Association (NBA) by the Houston Rockets in 1984 and thus began the beginning of an illustrious career that would see the Lagos-born seven footer playing in the NBA till the 2001-2002 season.

Nigeria’s NBA entourage

Olajuwon pioneered the appearance of Nigerians in the NBA, and many others followed the same route he took, from college to the NBA. These include Yinka Dare and Julius Nwosu who were drafted in the 1994-1995 season with Dare joining the New Jersey Nets, and Nwosu the San Antonio Spurs.

Nwosu only spent a season in San Antonio before heading to Russia, where he won the league title with CSKA Moscow, but Dare, a seven footer, went on to play four seasons in the NBA. He however died of a heart attack in 2004 at the age of 31.

The American collegiate system served as a breeding ground for Nigerian basketball players but not all of them ended up playing in the NBA. Most of them ended up in Europe, the Middle East and the Far East; most notably Tunji Awojobi.

The success story of Nigerian players hasn’t however translated into success at the national team level as the best the country has achieved at the African Championship have been three third-place finishes, twice behind Angola and on one occasion behind Senegal.

The team has however been to the World Championships on two occasions the last of which was back in 2006, eight years after making a debut appearance at the 1998 championship.

Ladies set the pace

The women haven’t fared any better than their men folks, but women’s basketball is a relatively new sport in Nigeria.

It was not until the beginning of the decade that it gained an appreciable level of followership in Nigeria despite the exploits of the First Bank women’s basketball team on the African continent dating back to the 1990s.

The club’s exploits notwithstanding, success didn’t come the way of the national team until effort was made by the Nigeria Basketball federation (NBBF) to lure American based players of Nigerian origin into the national team at the turn of the century.

Leading the returnees was Mfon Udoka who was able to form a formidable partnership with the Nigerian born Mactabene Amachree, who along with Udoka were plying their trade in the WNBA. The multi-talented Itoro Umoh, who had already represented the United States at the Pan-American Games, winning a bronze medal in the process, also joined the pack.

By 2003, the team swept all comers to the gold medal at the All-Africa Games in Abuja, claimed the African title the following year, before going on to the Olympic Games in Athens where, with the likes of Rashidat Sadiq and Mobolaji Akiode posted impressive figures on the floor – the team finished a respectable 11th with Udoka emerging as the tournament’s rebound leader and second leading scorer, just as Umoh emerged as the assists leader.

Poor management

In 2006, the women’s basketball team made a historic appearance at the World Basketball Championships but have since then struggled to make any positive impact, even on the continent. A situation Akiode, who now operates a foundation aimed at developing the potentials in girls – Hope for Girls – attributes to the poor management skills of the NBBF.

“The game has been poorly managed by the federation and it will only get worse as long as we have the wrong people in the federation,” Akiode said in a recent interview.

Akiode isn’t alone in taking a swipe at the NBBF. Joyce Ekworomadu, another member of the golden generation, believes it will be very difficult for the federation to convince overseas born Nigerians to play for the national team henceforth.

“There are so many Nigerian athletes that I know in the NBA, WNBA and Colleges that would love to play for their country, I mean who wouldn’t,” Ekworomadu said.

“However, they have either been a part of or have heard witnesses talk about such disorganisation that it discourages them to play for the country.”

There are however those who are of the opinion that lesser dependence should be placed on the overseas based players and more on the development of the domestic game.

“Besides not having enough indoor facilities we don’t have enough developmental programmes and games to develop the younger ones,” said basketball coach Okolo Emmanuel of the Lagos Chariots.

“The home leagues are not well funded so we will continue to rely on the foreign based players and continue to play second fiddle to Angola whose national team consists mostly of players who play in their home league.

“Their league is well funded, their players are well paid and they play a lot of games unlike the Nigerian league where teams play far lesser number of games.”

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RED CARD: Paying tribute to the Nigerian athlete

RED CARD: Paying tribute to the Nigerian athlete

It is hard looking at the ruins of Nigerian sports to believe that this country has produced some of the finest athletes to have competed on the world stage.

At independence we got off the blocks early with Dick Ihetu, appropriately nicknamed Dick Tiger for his combative fighting style, battering American Gene Fulman to become Nigeria’s second world champion in boxing.

Along the line, there are remarkable moments that have made one proud to be a Nigerian. The Atlanta 1996 Games where within the twinkle of an eye we won two gold medals to make up for nearly four decades of barrenness. My most memorable moment of that games was Nigeria’s victory over Brazil in the semi final of football event.

Watching that game, I was almost having heart seizure as Brazil led 3-1 with 12 minutes left. And then the magic began. Victor Ikpeba pulled one back before Nwankwo Kanu masterfully kills off the five-time world champions with two breathtaking goals.

And then of course, are the other great moments in football-the 1980 Africa Cup of Nations triumph in Nigeria, which effectively cemented our claims to being a continental football power; the second Nations Cup title in 1994 and our first appearance at the FIFA World Cup a few months later. We recall also the 2003 feat of Aba clubside, Enyimba, which ended Nigeria’s nearly 40 years wait for a CAF Champions League title.

Worthy accomplishments

The valiant efforts of our young football stars who after winning the inaugural edition of the FIFA U-16 World cup in China, went on to claim two other titles in 1993 and 2007, also underscore the contribution of Nigerian sportsmen to burnishing of the national image internationally. And the women were not left out. Nigeria’s senior women football team, the Super Falcon thoroughly dominated the football scene winning the first five editions of the Arfican Women’s championships and appearing at every edition of the FIFA Women’s World Cup to date.

Away from football, there are the exploits of our track and field athletes. Our post independent generation of athletes continued in the footsteps of the older generation like Josiah Majekodunmi (father of table tennis star, Olawunmi Majekodunmi), Abdulkareem Amu and Violet Odogwu-Nwajei. Easily the most outstanding of the 1970s was the delectable Modupe Oshikoya who at the 1973 All Africa Games hosted by Nigeria, won three gold medals and added another two at the 1978 edition in Algeria.

Sharing the same decade with Oshikoya was Charlton Ehizuelen. Ehizuelen, who after being tipped to win a medal for Nigeria at the 1976 Montreal Olympics and denied opportunity to do so following Nigeria’s withdrawal from the games, vented his spleen at his rivals at the 1978 All Africa games where he leapt to gold in the Long Jump and Triple Jump events.

If Oshikoya and Ehizuelen earned respect for Nigerian athletes, the constellation of stars that were to burst onto the Nigerian athletics scene in the 1980s, were to situate Nigeria firmly in the ranks of leading athletics nations in the world. Athletes like Innocent Egbunike, Chidi Imoh, Falilat Ogunkoya, Mary Onyali, Olapade Adenekan, Davidson and Osmond Ezinwa, Beatrice Utondu, Chioma Ajunwa and later, Francis Obikwelu, Glory Alozie, Deji Aliu, Uchenna Emedolu, Mercy Nku and Endurance Ojokolo, revolutionised the Nigerian athletics landscape winning medals in major international events like the Olympics and world championships.

At about the same time Nigerian sportsmen in other disciplines were holding their own squarely with their foreign counterparts particularly in boxing where names like Jeremiah Okorodudu, Joe Orewa, Fighting Romanus, Peter Konyegwachie, Christopher Ossai dominated the scene. These were to be replaced much later by names like David Dafiagbon, David Izonritei, Duncan Dokiwari and Richard Igbenegu.

In all, it has been fifty years of accomplishments for our sportsmen. Today not many in government spare a thought for these individuals. If anything, many of them live in regret with some changing nationality in frustration. As we mark fifty years of existence as an independent nation, there is no better time to say thank you to these heroes and heroines who have brought us so much joy and respect.

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BRAND MATTERS: Strategy is imperative for political campaigns

BRAND MATTERS: Strategy is imperative for political campaigns

It is the season
for political campaigns and the media space is agog with several
messages aimed at winning the minds of the electorate. This piece will
focus on the campaigns for the highest office in the land – the
presidency, due to the fact that it should set the pace for others.

A communication
campaign should be strategic in all ramifications. The strategy reaches
for the end goal in mind – what change is expected at the end of the
campaign. The strategy is that single thread that holds the entire
communication campaign together. And when this is faulty, all other
elements fall apart.

For any
communication campaign to realise its purpose, there should be set
objectives to be achieved. These should be placed within the campaign
time frame and what the desired response of the audience should be. The
campaign objectives will help in designing and planning the chain of
activities that will achieve a tangible outcome.

Based on this, it
is obvious that none of the political campaigns of the aspirants have
coherent strategy that can resonate with the electorate.

Personally, I have
not seen that campaign that brings out the distinctiveness of the
brands, that is the aspirants. It seems all they are interested in is
buying advert space and using ordinary acronyms to project the
aspirants. A political campaign should be issue based, which eventually
will touch the lives of the people.

For instance, it is
not mandatory that the declaration of interest should be done through
open rallies. What stops a presidential aspirant from going to a rural
environment to drive home his message of making every Nigerian have a
sense of belonging? One of the aspirants tagged the campaign ‘Making
Good Things Happen.’

The question is, in
what specific ways? Let us take unemployment for example; the aspirant
can provide us with empirical evidence of unemployment in Nigeria and
proceed to offer workable strategies to empower the vast majority of
the youth.

There should be a
concise message you want to pass across to the target audience and in
this case, I have not seen any that will strike a chord in the minds of
Nigerians. The other day, I watched a documentary on one of the
aspirants. It was more or less a Tale by Moonlight story, as there was
no single message to hold on to. It is the message which is hinged on
strategy that can drive the campaign process.

Strategic branding effort

One thing that
stands President Barack Obama out is his message, which is based on a
strategic branding effort. The campaign, the speeches, and the message,
positioned him like a high end consumer brand. I believe Nigerian
politicians should take a cue from this. It is also imperative to state
that Obama was positioned like a real brand, and this stood him out.
His was a very robust and colourful campaign that endeared him to the
people. From his campaign, he utilised several strategies to achieve
his aim of firing the enthusiasm of his audience. He really moved his
audience with his speeches and the response was instantaneous. We need
such vibrant campaigns that will really inspire us and open a new
chapter in our political landscape.

Quite a lot of
money has been expended without Nigerians holding on to a specific
message and how the campaigns will translate to benefits for Nigerians.
We should ask ourselves, what is the benefit of the campaigns to us?
Every brand, short or long term, holds a promise of benefit to its
target audience. It is the expectation of this benefit that stimulates
desire.

Even though I
stated earlier that this piece will be limited to presidential campaign
alone, I remember vividly Jimi Agbaje’s campaign some years ago for
Lagos governorship. It was one that was very strategic in all intents
and messages. It really aroused the curiosity of Lagosians and arrested
their attention. His campaign endeared him to several people and he was
even the preferred choice of some young people. Why? He had a focused
and inspiring campaign that was hinged on a coherent strategy.

Political campaigns
in Nigeria should be innovative, inspiring, and dynamic. It is also
important to develop tactic as part of the communication campaign that
addresses specific targets in the country. It is also imperative for
the campaign handlers to first focus on the aspirants as brands.

This will go a long
way in coining several messages aimed at moving the people to action. I
have not seen a notable pay-off or slogan that appeals to the
generality of Nigerians. A coherent strategy delivers impactful
messages, which ultimately influence the target audience.


Ayopo, a communication strategist and public relations specialist, is the CEO of Shortlist Ltd.

shortlistspecialists@gmail.com

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Nigerians decry slow pace of nation’s infrastructural development

Nigerians decry slow pace of nation’s infrastructural development

Some Nigerians have
decried the slow pace of the nation’s infrastructural development,
saying that there had been little development in the sector, 50 years
after independence.

In separate
interviews in Lagos on Thursday, the citizens said the country had
nothing to celebrate in terms of infrastructural development.

Omeresan Adegite, a
former president of the Institute of Chartered Accountants of Nigeria
(ICAN), advised the country to adopt international best practices to
ensure the growth of the various sectors of the economy.

“We need to adopt
the International Public Sector Statement of Auditing Standards
(IPSSAS) as part of its strategies to promote accountability, and
transparency in governance,” Mrs. Adegite said.

Ronke
Marquis-Bamgbala, a retired chief superintendent of police, said that
the crisis the nation was facing today was due to lack of foresight and
greed of leaders.

“I enjoin all eligible voters to use the coming elections to elect credible leaders,” she said.

Kazeem Afolabi, an entrepreneur, said, “The nation’s problem is not lack of ideas, but poor implementation.”

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Self sufficiency in cement production

Self sufficiency in cement production

The Federal
Government on Thursday reiterated its commitment to work towards the
country becoming self sufficient in cement production by 2013.

The Minister of
Commerce and Industry, Jubril Martin-Kuye, made the pledge at his 2010
ministerial news conference tagged, ‘2010 Ministerial Score Card’.

He said the country had no business still importing cement with its abundant natural human resources for cement production.

Mr. Martin-Kuye described cement as a resource-based product, where Nigeria had one of the greatest competitive advantages.

“We have no product that can beat cement when it comes to resources with the abundance of limestone.

Nigeria is
centrally located in the continent, and can export cement to the
western, eastern, and southern African countries. We, therefore, have
no reason to import dust from other countries,” he said.

The minister said
government’s sustained incentive to investors in the sector had
witnessed increased local production of cement, which stood at 8.3
million metric tonnes in 2009.

“It is expected
that when the new cement plants at Ibeshe (Dangote), Lakatabu
(Lafarge), and Ava Cement, Edo State, as well as the rehabilitation and
expansion programmes at the Ewekoro, Gboko, Obajana, are completed, the
local capacity for cement would increase tremendously,” he said.

On sugar production, Martin-Kuye said government also planned to attain 70 percent self sufficiency of local production by 2020.

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Independence rice: commotion at distribution venue

Independence rice: commotion at distribution venue

Twenty-four hours
after the First Lady, Patience Jonathan, distributed bags of rice in
Abuja, security operatives are having a hard time keeping out a huge
mob from the venue.

The News Agency of
Nigeria (NAN) reports that the security operatives, comprising the
Police, the FRSC, and the Nigeria Security and Civil Defence Corps,
were seen battling to keep people in the queue.

NAN reports also
that the mob was seen dashing across the road unmindful of oncoming
vehicles, while some just stood on the road and this caused a minor
traffic snarl around the area.

Kande Bulus, a
woman in the queue, told NAN, “We have been here since morning. They
told us yesterday that there was rice distribution here and we decided
to come and see if it is true.”

A man, Tega
Oghenekaro, who had a good command of the English Language, said he was
a graduate with no job and that was why he came to see if he could get
some rice.

“I came to see if I
could lay my hands on a bag or some portion of rice. I am a graduate of
Psychology from the University of Ado-Ekiti, but I’m currently
unemployed.”

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