Archive for nigeriang

PLAY gets second chance

PLAY gets second chance

The second edition of ‘Poetry,
Laughter, Arts &You’ (P.L.A.Y), a pan-Nigerian poetry festival
sponsored by Guaranty Trust Bank (GTBank), will hold on October 15 and
16 at Terra Kulture, Victoria Island, Lagos.

Like the first edition held at the same
venue and also bankrolled by GTBank, this year’s edition will highlight
the entertainment and didactic values of performance poetry.

Speaking on preparations for the event,
producer, Ben Tomoloju, disclosed that rehearsals will start in a
fortnight at Arts Ville, Isolo, Lagos. He said other participants have
been contacted and added that about 40 poets, dancers, musicians,
singers, and designers will be involved in the rehearsals.

“The central figures are definitely the
Nigerian poets across the generation. But the festival is designed to
be total in terms of input from various disciplines in the performing
arts. The scope is really wide,” added the playwright and former deputy
editor of The Guardian.

The maiden edition of ‘P.L.A.Y’, held
on October 29 and 30, 2009, featured music, dance and poetry
performances. It was used to honour journalist and poet, Eddie
Aderinokun, who celebrated his 70th birthday recently. Sulaiman
Ayilara, popularly known as Ajobiewe; singer, Yinka Davies; poet, Akeem
Lasisi; and musical group, Nefertiti, were among performers at the
maiden edition.

Click to read more Entertainment news

Tam Fiofori takes Nigerians back in time

Tam Fiofori takes Nigerians back in time

The artist, Tam
Fiofori, will be taking Nigerians on a journey back into history with a
two-week solo exhibition to be hosted by Thought Pyramid Art Gallery,
Abuja, and Sun Arts: BEP. The exhibition, titled ‘1979: A peep into
history and culture’, opens at 5pm tomorrow, September 23, and will
feature the artist’s same titled photography collection.

Scheduled to
commemorate the country’s independence, the exhibition will showcase
pictures taken by Fiofori while he toured the country as a journalist
in that year. Featuring photographs of important events and people in
the Nigerian political history, as well as occasions that document the
country’s tribal cultures, the collection, according to the artist,
“highlights landmark events and distinguished people who have
contributed immensely in the areas of political governance and culture
to strengthen the Nigerian nation and sustain the cultural vibrancy
that has made Nigeria a recognisable and respected frontline Black
nation in the world today.”

Produced in a style
that is mostly black and white are photographs of historical events
such as the coronation of the current Oba Erediauwa of Benin, and
pictures of Obafemi Awolowo, Nnamdi Azikiwe, and Shehu Shagari while
they campaigned in preparation for the 1979 presidential elections.
Also included are snapshots of cultural occasions such as house-warming
celebrations in Ijebu Igbo.

Fiofori stated that
the aim of the exhibition is to connect “the threads of history and
culture that have shaped the national fabric of Nigeria and established
a direction for the way forward towards strengthening Nigeria for
another half-century in the international comity.” Ambassador Olu
Otunla will chair the opening event while Chris Osa Ogiemwonyi, the
minister of state for works, will be the special guest of honour.

The exhibition
holds between 8am and 7pm daily at the Thought Pyramid Gallery, Parakou
Crescent, Wuse II, Abuja from September 23 till October 7.

Click to read more Entertainment news

BRAND MATTERS: Getting consumers through emotion

BRAND MATTERS: Getting consumers through emotion

Emotional appeal in advertising is known as Emotional Selling
Proposition (ESP). A brand thrives when it forges powerful emotional bond with
consumers. Emotional appeal makes consumers have intimate relationship with
brands. Since a brand comprises emotional and physical attributes that appeal
to the consumers’ minds and hearts, the use of emotional appeal inspires and
moves them into action.

Recently, brands tend to utilise emotional appeal more to
resonate with consumers. Though one does not have any empirical data to support
this claim, the way such communication campaigns inspire the audience cannot be
underestimated.

Over the years, some brands have deployed emotional appeal as a
platform to build connection and sustain brand loyalty. Through this, consumers
assume ownership of the brand and they build their lives around it. Such brand
provides desired emotional benefits for the consumers. This goes a long way in
making brands evoke feelings in consumers, which ultimately influence their
purchase decision.

Emotional appeal is a powerful thing and it creates a lasting
bond between the consumers and such brands. When the Skye Bank campaign broke
some years ago, it was one that made a unique connection with consumers. The
campaign was one that not everyone believed it revolved round a financial
institution. It was a total departure from selling service and products
offerings to the consumers. It was one that significantly leveraged emotional
appeal to arouse consumer’s interest.

It is also worthy of note that successful brands thrive because
they offer consumers something that they want and need, something that is
beneficial and relevant to their lives. This should be the thrust of any brand
campaign that is hinged on emotional appeal. This is because many consumers
increasingly use brands as a means of self expression. This was the scenario
when it was discovered that several people downloaded the Hakuna Matata song
used in the Skye Bank advert as ringing tones.

Resonance with audience

The Skye Bank campaign on Hakuna Matata, meaning ‘no worries’,
is one that resonates with the target audience, as it identified with the
yearnings and aspirations of the consumers. Hakuna Matata later became a slogan
for several people, even when they pass through life’s challenges. It is an
emotional appeal that clearly tells the consumers, ‘no matter what happens, do
not worry’. The bank hinged on this appeal to assure customers of its readiness
to make banking a stress-free activity for them. With this strong emotive
platform, the bank was able to capture the minds of the customers.

The bank, basking on the success of the Hakuna Matata campaign,
further reinforced its brand message through the ‘Say Yes’ campaign. This is
one that seeks to tell the audience in clear terms that they should be positive
in life. The bank positions itself as a worthy friend to the customers, sharing
their dreams, and telling them it is only Skye Bank that is a true friend. The
platform is hinged on Emotional Selling Proposition, which evokes feelings of
the consumers to have positive spirit all times. The radio jingle ‘I wish I
have a friend, saying Yes to My Dreams’ became a sing along for everyone.

Succinctly put, the consumer can have possibilities if only he
or she thinks about it. He should just believe everything about his life is
possible when he says YES – which means he should just believe in himself and
his potentials. The campaign, even though now rested, is one that really leveraged
on the impact of emotive appeal that can be forgotten in a hurry. The new
campaign tells the audience ‘How Can We Say Yes To You’. This also positions
the bank as a dependable friend that can shoulder the burden of the cosumers.

Diamond Bank is also joining the fray of leveraging on Emotional
Selling Proposition to reach out to all segments of the society.

Though Emotional Selling Proposition goes the extra mile in
building brand loyalty and creating emotional attachment with consumers, it
should also align with the brand promise. Such campaigns can only translate to
success when consumer experience of the brand brings satisfaction and
fulfilment.

Click to Read more Financial Stories

Jonathan calls for issues-based campaign

Jonathan calls for issues-based campaign

The Goodluck Jonathan/Namadi Sambo Presidential Campaign
Organisation has challenged all the presidential aspirants in our country to
run their campaigns based on issues rather than on personality attacks.

The organisation made this known in Abuja yesterday, in two
separate statements signed by its director of media and publicity, Sully Abu.
It also expressed disappointment with the threat by the Edo State governor,
Adams Oshiomhole, to stage a protest against the federal government if the May
29 handover date was altered.

The campaign organization had on Wednesday said the ongoing
plans by four presidential aspirants from the north to gang up against Goodluck
Jonathan in the build up towards the primaries, is bound to fail. The statement
asked the presidential aspirants to follow Mr Jonathan’s example by conducting
issues-based campaigns. It also condemned the allegation by former vice
president and presidential aspirant, Atiku Abubakar, that the president’s
insistence on contesting was polarizing the nation, as well as the report
credited to another aspirant, Bukola Saraki, that the mammoth crowd that
witnessed Mr Jonathan’s formal declaration in Abuja last Saturday was rented.

Throwing mud

“We call on all aspirants in the PDP to follow President
Jonathan’s great example by running a campaign based on issues, on what they
have to offer Nigerians to pull them out of the grip of poverty and
underdevelopment rather than resort to throwing mud,” Mr Abu said. “Such
old-style politics which has not got the country anywhere should not be the
forte of political aspirants who want to be taken seriously.”

The organisation noted that Mr Jonathan’s opponents were taken
aback by the degree of the sophistication and organisation displayed in the
massive turnout at his hitch-free Eagle Square declaration rally and by his
message, which has resonated exceptionally well across the land.

Click to Read More Latest News from Nigeria

Akala declares gubernatorial ambition amidst fanfare

Akala declares gubernatorial ambition amidst fanfare

It was a mix of politics and entertainment at the Lekan Salami
Stadium, Ibadan, on Thursday when the Oyo State governor, Adebayo Alao-Akala,
declared his intention to run for a second term on the platform of the Peoples
Democratic Party (PDP).

On stand to thrill the audience and the governor’s supporters
were Abass Akande aka Obesere and Abolore Adegbola Akande (aka 9ice) amongst
other popular musicians, who treated the audience to their popular tracks.

The governor was particularly ecstatic by 9ice’s performance,
as he danced round the podium before settling to give his declaration speech.
Titled “I hearken to your wish: I shall run”, Mr Alao-Akala’s speech explained
that he only made up his mind to go for a second term as a result of pressure
mounted on him from the public. “My dear compatriots and good people of Oyo
State, since the beginning of this year, many men of goodwill, comprising
notable citizens, professionals, peasants, market women, academic community,
religious leaders, corporate bodies, artisans and other interest groups have
approached and urged me to declare my interest for a second term in office.

“My standard response was to thank them for their concern, but
that I needed all my concentration to fulfil my promise which I made during the
electioneering campaign of 2007, and upon which our people freely voted for
me,” the governor said. He enumerated his achievements since he assumed office
in 2007 and gave a glimpse of his targets if allowed to run another term.

Opposition parties

Speaking on the opposition parties in the state, the governor
claimed that the parties have “failed in all the tricks used to blackmail his
government and derail it from achieving its objectives”.

As at time of his declaration, Mr Alao-Akala is the only known
candidate running for governorship of the state on the platform of the PDP.

Politicians, who are struggling to get tickets for one elective
post or the other also packed the venue with their crowds and entertainers,
trying to outdo one another. Though there was no record of violence, the
programme, which was a carnival-like event, witnessed the heavy presence of
political thugs, who were openly smoking Indian hemp at the event.

Leaders of the party, who have been campaigning for the governor for a long
time, took turns to pledge their loyalty to him and his ambition. Former
Attorney General of the Federation and Minister of Justice, Richard Akinjide,
and Omololu Olunloyo and Kolapo Ishola, both former governors of the state,
were among the politicians who expressed their support for the governor’s
second term.

Click to Read More Latest News from Nigeria

Cross River Police in search of National Life reporter

Cross River Police in search of National Life reporter

The police in Calabar are on the trail of Jude Okwe, Cross River
State correspondent of National Life, over some stories published by the paper
last Sunday.

Mr Okwe said the spokesperson of the state command, Etim Dickson
(ASP), had informed him over the phone Tuesday afternoon that the story
alleging that some policemen invaded Moon Shine Hotel, a popular brothel in
Calabar South, to extort money from prostitutes and rape those who could not
pay the N1000 levy, has tarnished the reputation of officers and men of the
command.

Another story about a man who walked naked along Bedwell Street
and got N20, 000 for it was described by Mr Dickson to be one that was against
the tourism drive of the state government, and came at a time the state was
making preparations for its army of visitors for the annual Christmas festival.

“The police image maker invited me under the pretext that there
was a deal he wanted to strike with me,” Mr Okwe said. “But I told him I will
honour the invitation once I am through with my editorial duties.” Since the
invitation was not honoured, Mr Dickson on Wednesday, September 22, wrote to
the state chairman of the Nigerian Union of Journalists (NUJ) inviting Mr Okwe
to his office on Tuesday, September 28, 2010.

The letter, reference No. AR/3000/CRSP/VOL.3/19 and titled
‘investigation activities’, reads: The attention of the Commissioner of Police,
Cross River State Command, has been drawn to a false and malicious publication
in National Life newspaper, Sunday 19, 2010, on pages 41 and 42 respectively,
where the pictures of His Excellency, the Governor of Cross River State and
that of the police commissioner were used without confirmation and
authorisation.

“The correspondence [sic] is therefore invited to interview the
commissioner of police through the police PRO, on Tuesday, 28/09/10 at 1000hrs,
please.”

Target of smear

Mr Okwe said he has been a target of a smear campaign by some
persons within and outside the government, who see him as a non-conformist and
someone to be dealt with.

He said despite the campaign of calumny and threat to his life
by the powers that be, he will continue to practice journalism within the
confines of its ethics, irrespective of whose ox is gored.

“I will advise the police to visit the brothel, interview its owner and the
prostitutes, rather than invite me for arrest under the pretext of interviewing
the police commissioner,” he said. “They should also visit Bedwell Street to
ascertain the truth or otherwise of the man who walked nude and picked N20,000
for it.”

Click to Read More Latest News from Nigeria

Jega pleads for more time

Jega pleads for more time

The Chairman of the
Independent National Electoral Commission (INEC) Attahiru Jega, says he
will guarantee free and fair elections in 2011, if he gets more time to
prepare for the polls.

Mr. Jega gave this
assurance during an exclusive interview with NEXT at INEC headquarters
in Abuja yesterday. He said, ‘‘I can guarantee an excellent job, if I
get time until April to be able to conduct elections. I will have no
apprehension about doing a very good, excellent voter registration
exercise’’ adding, ‘‘I will have gained sufficient time to be able to
prepare adequately for the conduct of the elections’’.

The chairman of the
electoral commission was speaking about the recent call by his
commission for an extension of the election time table. Following a
retreat in Calabar, the commission also announced that it would be
looking at legal ways to get an extension of the election time table. A
day after that announcement, the body held a meeting with
representatives of all political parties most of whom rose from the
meeting endorsing the call for more time. The National Assembly has
since announced that it would be sitting on Monday to look at the issue.

Knotty issues

However, the INEC
Chairman admitted that potentially there are knotty issues with holding
elections in April, a month that increasingly appears to be the
preferred choice for holding the polls. He admitted that this date may
not allow time for resolution of cases that may arise out of the
election ahead of the May 29th handover, but says if INEC does an
‘‘excellent job, there will be minimal litigation’’.

Sounding upbeat
and optimistic, Mr. Jega also said he believed the Nigerian judiciary
is sensitive to the importance of dealing expeditiously with election
cases and he expects that they would do their best to speed up the
determination of cases arising from elections.


Read the full interview with Attahiru Jega in NEXT on Sunday

Click to Read More Latest News from Nigeria

‘Interbank rate climb is normal’

‘Interbank rate climb is normal’

Nigerian interbank lending rates rose to 4.0 per cent on average last week, from 1.66 per cent the previous week, after large cash withdrawals drained liquidity from the system.

The secured Open Buy Back climbed to 3.5 per cent from 1.50 per cent, 75 basis points above the Standing Deposit Facility (SDF) rate and 4.5 percentage points below the 6 per cent central bank benchmark rate, Overnight placement rates rose to 4.0 per cent from 1.75 per cent, while call money closed at 4.5 per cent compared to 1.75 per cent. According to a Reuters report last week, the cost of funds on the interbank will spike further early next week as market liquidity continues to thin out.

Bank officials however say the rates surge should not necessarily lead to any major disruptions in business or bank lending as it is not an unusual occurrence in the money market.

“Many factors are responsible for rates surging. Usually, towards the end of the month, interbank rates are high because a lot of payments need to be made at the end of the months and banks need to be liquid. Companies need to pay staff, interests on loans need to be paid, and so many factors determine it. The relationship between banks also determine the rates they would operate with,” a source at Oceanic bank said.

Withdrawals by large organisations and the demand for funds for foreign exchange purchases at bi-weekly official auctions also help to drain liquidity in the market, pushing up the cost of borrowing among banks.

Lending rate not encouraging

Experts have called on banks to address their strategy regarding the need to create new assets, as lending rates are still high.

Sanusi Lamido Sanusi, the Central Bank Governor says weak bank lending is a “major worry”. And that although he wants single-digit inflation by the end of the year, the central bank will do nothing to jeopardise economic growth. “Bank lending has not been growing as fast as we would like it to grow. So as far as upside risk to inflation, it is not very high,” Mr Sanusi said in the Reuters report.

Experts however say the election induced increase in government spending and the establishment of an asset management company to soak up bad bank loans should help put more money into the system.

Akinbamidele Akintola, a research analyst at Renaissance Capital, an investment banking firm said the Central Bank’s reforms would yield positive results on the entire sector. “I am of the opinion that we need to key our eyes on the ball and that would be the reforms by the Central Bank. It is ongoing and it is definitely going to yield some positive results for the entire sector. The AMCON Bill has been signed into law and the Presidency is committed to getting a competent team of people to man the corporation and all of this is in the pipeline. By and large, we expect a gradual turnaround in the banks as the Central Bank continues to make concerted efforts to stimulate the recovery of the financial system by acquiring non-performing loans from the banks and assisting them in improving their capital and liquidity,” he said.

Bank officials say the regular cash inflows from the monthly budgetary disbursals to government agencies however usually has major impact on liquidity in the economy and can ease the rising interbank rates.

Click to Read more Financial Stories

Abacha may dump PDP to realise governorship ambition

Abacha may dump PDP to realise governorship ambition

There are
indications yesterday that Mohammed Abacha, the eldest son of the late
former Head State, Sani Abacha may leave the Peoples Democratic Party
(PDP) to pursue his ambition of becoming the next governor of Kano
State.

Participants at an
emergency meeting, held at his Audu Bako Way campaign office in Kano
for his supporters, unanimously decided that Mr. Abacha should leave
the PDP with immediate effect.

Mr. Abacha, who
joined active politics barely two years ago, was pursuing his goal of
clinching the PDP ticket for next year’s campaign until the latest
development.

Up till yesterday,
former governor of the state, Rabiu Musa Kwankwaso was the only
aspirant that had picked the N5.5m governorship intent form of the
party.

There are
insinuations that some members of the PDP Elder’s Forum in the state
have already allocated the governorship seat to Mr Kwankwaso, who was
also a former minister of defence and is seen as being in control of
the state’s party apparatus.

Mr. Abacha may not
be able to actualize his governorship bid due to the decision of the
Kwankwaso camp, popularly referred to as Kwankwasiyya group which is in
firm control party machinery in Kano, to back the former governor.

Saidu Bello, a
staunch supporter of Mr. Abacha, has accused the Kwankwasiyya group of
highhandedness, pointing to an alleged sharing of party positions to
only the Kwankwaso group as a pointer that there will be no justice for
other aspirants of the party.

The faction of the
former minister was said to have met in Kaduna last week and divided up
all elective positions in the party to only members of the Kwankwasiyya.

Leaving for CPC

Mr. Bello further
accused Mr. Kwankwaso of hijacking all the delegate forms that were
given to the state chapter by the national secretariat. Out of the 3000
forms, Kwankwaso allegedly collected 1500 for his loyalists and the
rest were shared among senatorial districts.

He said Mr. Abacha
and his supporters have concluded plans to dump the PDP, adding that
the next line of action for members of the group, who formed the bulk
of the Garkuwa faction of the PDP in Kano,

will be determined in the next 48 hours.

Mr. Abacha
reportedly met with Muhammadu Buhari three months ago in Kaduna, where
he made his intention to join CPC known to the presidential candidate.

Mr Buhari was said to have given him the nod to join the party, but
advised him to join with the aim of building the newly registered party.

Click to Read More Latest News from Nigeria

Army calms Abuja residents over troop movement

Army calms Abuja residents over troop movement

The military high
command in Abuja has told residents that the movement of a large number
of military equipment and personnel noticed in the city this week was
in preparation for the nation’s 50th anniversary celebration.

Chris Olukolade,
the Director of Army Public Relations, said that a lot of military
hardware will become more visible as the date for the anniversary draws
near. “The men and equipment which are due for rehearsals on the parade
and displays assigned to the military during the celebrations will be
more visible as the main events of the National Day celebration
approach,” he said.

Amaka Nnopu, an
optometrist from Nyanya, said she has been noticing the increased
military activity for the past two days, particularly near her job.
“The low flying military aircraft in different shapes and sizes
hovering over Mogadishu Cantonment Abuja calls for concern,” she said.

A large number of armoured vehicles, artillery and troops were
already stationed in Eagle Square ahead of the Independence Day
celebrations next week. However, Mr Olukolade said there was no cause
for alarm. “The displays of aircraft, the noticeable movement of heavy
equipment and their men constitute no threat whatsoever to national
security,” he said. “The general public should go about their normal
lawful activities without panic or concern.”

Click to Read More Latest News from Nigeria