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Ikechukwu Nwosu, Dean, Faculty of
Business Administration, University of Nigeria, Enugu Campus, has urged
the media to reposition itself for agenda setting in the political
realm.

Mr Nwosu said this on Monday in Abuja. He said that the media must
remain steadfast in its determination to get politicians to address the
key issues of poverty, corruption and job creation. “Though the media
are trying, we are saying they should keep dragging and forcing these
things unto the public agenda and making sure that the politicians
don’t dodge them by any opportunity, and making them to react. “Our job
is to tell the Nigerian people what the politicians that they want to
elect know or do not know, or what plans they have for them, or not
have for them.” Mr Nwosu said that the absence of issue-based campaigns
was a reflection of the low level of democratic consciousness in the
country. “The issue-based campaign is not yet established in Nigerian
politics. Politicians, during election campaigns, are still talking
about mundane things like: we’ll give you roads, we’ll give you water,
we’ll give you power. These are basic functions of government anywhere,
so they are not the issues. “But because the political system is not
yet developed; when the politicians don’t even know the issues or know
the answers or are not employing think-tanks to help them to generate
answers to issues, so issue-based (campaign) is something that is
coming.”