Nigeria Content Online

It is essential for brands to present attractive offerings that will add value to consumers’ experience.

The present market
realities have made brands adopt strategies aimed at engaging consumers
and also building brand loyalty. The lifestyle of the consumer should
be given utmost priority in service delivery.

Brand offerings
should be able to deliver creativity, excitement, and entertainment, as
it fosters physical and emotional connection with the brand. Today’s
consumers are dynamic and vibrant and they want a brand that can fit
into their lifestyle and give them worthwhile experiences.

In fact, consumers
now want to create the brand and own the brand. They want offerings
that meet their desired taste and the brand they can use as a means of
self expression. This supports the “MSP” i.e. Me Selling Proposition
standpoint, which places a renewed focus on the consumer.

This is perhaps the main rationale for DSTV Mobile’s offering of ultimate mobile TV entertainment for the consumer.

When DSTV Mobile
launched months back in the Nigerian market, it was readily accepted
because it represented entertainment, information, and value added
services to consumers. Hitherto, they watched DSTV in the comfort of
their homes, but with DSTV Mobile, television is in their hands. This
is one visible way to build brand loyalty and followership.

A unique selling
point was a free trial for the subscribers, which is key to creating
value. The strategic intention is to align with the needs of the
upwardly mobile and constantly on the go consumers who desire to have
fun and excitement as they move on in their pursuits.

DSTV Mobile is on
both MTN and Glo networks, making it easier for subscribers to have
first hand information and knowledge about happenings around them. This
is a vantage way to connect and build brand loyalty.

Brands remain
vibrant and relevant when they focus on key consumer segments; it has
become imperative to meet the expectations of today’s consumers with
ideas like DSTV Mobile. The consumer culture is rapidly changing and as
a result, brands should adopt strategies to remain relevant.

Brands should also
identify key gaps in the lives of their consumers and bridge these
through innovation and value service. Nigerian consumers have a passion
for football, including foreign football clubs, and this is one area in
which DSTV offers enormous benefits.

Through the mobile
television in their hands, and as long as they are connected to DSTV
Mobile, they cannot miss any of the exciting matches. DSTV Mobile makes
subscribers optimise the quality of their viewing time and also get
premium content and programming on their phones.

Consumers are
attracted to brands that simplify their lives. This is one thing that
DSTV Mobile has done so well. Subscribers will not only be loyal to
such brands, but will ultimately create a community of brand loyalists
by enlisting others to share the same experience. This makes the brand
stand out as one of the very few that matters in the marketplace.

Any brand that keys in to the lifestyle of consumers ultimately creates an enduring experience for them.