Nigeria Content Online

Football fans in
Lagos will get more than enough of the UEFA Champions League at the
Heineken Champions Planet located on Victoria Island in Lagos as
Nigerian Breweries PLC screens actions of the world’s most glamorous
football club competition from the group stage.

In the past
editions, activation of the Planet House always began in February with
the matches in the knockout stages up to the final match in May of
every year. However, with growing acceptance of the project in the last
four years, fans will get a taste of the action from the beginning with
day one matches to be played in best stadiums across Europe on the 14th
and 15th of this month. On same day at the Planet House, Nigeria
Breweries Plc will launch its ‘New Curves Same Great Taste’ Heineken
can with all the visitors in the house.

Already, all the 32
teams, including defending champions, Inter Milan of Italy, and runner
ups, Bayern Munich of Germany, are primed for battle against Europe’s
other elite clubs like Barcelona, Manchester United, Chelsea, Arsenal
and the host of others to determine the two finalists for the May 28th
date at the historic Wembley Stadium, London. A top official of
Nigerian Breweries Plc, who said that this edition has been christened
‘Heineken Champions Planet House V,’ said the need for his organisation
to expand its horizon beyond where they started informed the decision
for the full stretch screening of matches.

Something for the fans

Already, a
promotion handled by a marketing company has begun nationwide involving
selection of consumers through raffle draw to join celebrities and
leading businessmen to come and watch all the matches on big screens at
the Planet House after, which the final selection would be made known
to the public.

Heineken International began global sponsorship of the
UEFA Champions League in 2005/06 season and the competition has enjoyed
huge following in Nigeria with several football fans passionately
supporting many of the top European clubs, sharing in their triumphs
and losses. The awareness of the competition in the country has risen
to great heights. Two years ago, Heineken brought the UEFA Champions
League trophy to Nigeria. The trophy toured various locations over
three-day activation with over 5, 000 fans on hand at the open day
activation before trophy left to Egypt. Aside the football matches,
guests are expected to be engaged in fun and exciting activities like
table soccer, swimming, Sony Play Station, chess and golf while all the
games are aired on all the screens available in the House.