Nigeria Content Online

Bharti Airtel, a
telecom services provider, has announced the appointment of Andre
Beyers as the chief marketing officer for its African operations.

The company
recently acquired the mobile services operations of Zain in 15
countries across Africa and is working towards introducing its brand
‘Airtel’ in these markets shortly. Mr. Andre will report to Manoj
Kohli, CEO (International) and joint managing director.

Commenting on the
appointment, Mr. Kohli said, “We are delighted to have Andre on board
and believe that his experience will be immensely valuable and
contribute to our vision of making Airtel the most loved brand in the
daily lives of African people.

“It will be our
endeavour to achieve leadership position in all our markets by
delivering a superior brand experience backed by world-class service,
strong distribution network, and innovative products that delight
customers. I wish Andre the very best for his new assignment.”

Mr. Andre brings
with him over 20 years of rich experience in marketing and brand
management, particularly in the telecom sector. He contributed towards
Vodacom’s marketing and brand efforts for 11 years. Andre spent 4 years
supporting Vodacom’s incubation hub (the fast tracking of advertising
and communications relating to new ideas) and managing Vodacom’s brand,
whilst working for FCB (South Africa’s largest advertising group) and
then led Vodacom’s marketing function for 7 years (2001 to 2008) during
which both customer base and revenue grew manifold.