Nigeria Content Online

Google continues to
push the boundaries in providing features that are revolutionising the
way we use the Internet, such as efficient basic keyword searching,
analytics, the chrome browser, developer tools /API kit, Google Cloud,
ad words and ad sense (- which allows anyone who has any type of
content on the web to monetise it and make a decent income, if there’s
significant traffic to the site, portal, blog etc).

To go even further,
these Google products are integrated with mobile telephone technology,
making it possible to utilise these features on the move. Let me delve
further into the Google doc’s application.

Google docs (Google Cloud)

As the name
implies, Google docs is another unique feature which allows you to
create word documents, and excel spreadsheets that can be accessed,
amended and saved over the Internet. Even with low Internet access
connectivity speeds, the docs’ applications seem quite responsive:
making it a very crucial tool. A programme director in a bank, who has
to work quite a lot off site pointed out to me that this feature
enables him to work as efficiently (as being in the office) and
provides him with access to his essential documents and data in
whatever part of the world he arrives at by just getting on the
Internet.

Now I will have to
assume, since I don’t work for Google (and not privy to the thinking
behind creating Google Docs) that the product will likely be utilised
by corporate professionals (such as my bank friend) who does not sit in
front of a desk in the same office on a day to day basis and is quite
mobile.

Pertinent
questions: Is Google in direct competition with Virtual Private
Networks which most corporations, companies, universities, government
establishments and others who allow remote working of any kind already
have? A virtual Private Network literally tunnels through the World
Wide Web to provide encrypted remote access to everything on your
desktop just as if you were in the office including access to your
corporate email account and all other applications used within your
organisation.

•In today’s age,
laptops are portable and available in even smaller sizes (at very
affordable prices), so it is likely that most people who will have a
need to access documents and other data in real time or round the clock
from wherever they are, will already carry a laptop.

The way Google docs
will fare in competing with the two alternatives above, probably cannot
be predicted at this stage but again it is another innovative feature
from the folks at Google to assist in providing us, with an even more
efficient way of working and collaborating.

The obvious
implication for Microsoft Office application suite is also noteworthy
and the question here is will Microsoft roll over and allow their
market place dominance in this area be threatened or will they simply
attempt to give out office applications as all bundled into the Windows
Operating System?

We could be looking
at another revolution in the making, in the way, we create, save,
manage, and use our documents from remote locations, or working from
multiple locations but I suspect that the take on Google Docs has been
slower than expected which could also be attributed partly to the
bullet points above.

The writer is an international IT and Business Process Consultant.(Written in Italics